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Archive | Branding

Five video marketing tools you should be using

By Tori Zackery It’s no secret that social videos are among the most convincing and engaging ways to interact with an audience. Over 500 million people on Facebook watch video everyday and according to Forbes Magazine, internet video traffic will account for over 80% of all consumer internet traffic in four years. What is not […]

Oh, the Places You’ll Go with #TeamMoonsail

By Tori Zackery There is no shortage of beautiful places to visit around the world. #TeamMoonsail finds inspiration in traveling. We even document our adventures and those of clients on our office travel map. If you’re planning your next trip, check out our favorite travel destinations and hacks to be better prepared. #TeamMoonsail’s international travel […]

The wind that powers #TeamMoonsail

By Lauren Tamboer In today’s digital world, the amount of content at our fingertips daily can be overwhelming. But #TeamMoonsail knows inspiration is often found in the most unlikely places. All it takes to find new sources for creativity is focusing on what motivates us, and sifting out the rest. #1 The passion of others […]

Changes coming for Facebook Nonprofit Pages

By Sedora Tantraphol Organizations in different sectors often use Facebook differently, just as nonprofits and for-profits may have widely varied uses for the powerhouse platform. If you serve as an administrator of a nonprofit’s Facebook business page, you may have found yourself frustrated in the past by some of the social media network’s constraints. When Facebook […]

Showcase: new Pinterest profile feature expresses your brand’s story

By Sedora Tantraphol The latest Pinterest update for business profiles helps you express your brand’s identity by highlighting your favorite boards. Showcase allows you to select five boards to feature in the top of your profile. The showcase feature scrolls through the five boards, allowing you to show your best ideas, range of services, or seasonal […]

#TeamMoonsail’s 2016 Top Ten List — #3: Collaborations

3) Collaborations We had a blast collaborating with change makers on a range of fun projects this year, including branding, communications, social media, grants, and website builds, to name a few. From creating logos and brochures to launching social media profiles and publishing articles, we are honored to support the storytelling and strategy of innovative clients […]

#TeamMoonsail’s 2016 Top Ten List — #4: Storytelling

4) Storytelling Neuroscientists and poets agree that humans crave stories. Whether establishing a narrative for a new project, recasting an old one so more of the story is told, pitching an already great story for wider readership, or using visuals and graphics to create more visceral connections, we love helping clients tell their unique stories. […]

Choosing the most powerful image: photo elements that grab a viewer’s attention

By Katie Stiefel     Adding visuals to any story creates a bigger impact and results in more engagement from viewers. But you can’t just pick any photo; you must be intentional in your visual storytelling. It’s important to choose great photos for everything from daily social media posts, website header photos and marketing ads to presentations, […]

Increase Engagement with Instagram Stories

By Katie Stiefel     UPDATE: On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories, Vine failed to protect itself from competitors. Similar to Meerkat, Vine did […]

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