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Archive | Branding

Changes coming for Facebook Nonprofit Pages

By Sedora Tantraphol Organizations in different sectors often use Facebook differently, just as nonprofits and for-profits may have widely varied uses for the powerhouse platform. If you serve as an administrator of a nonprofit’s Facebook business page, you may have found yourself frustrated in the past by some of the social media network’s constraints. When Facebook […]

Showcase: new Pinterest profile feature expresses your brand’s story

By Sedora Tantraphol The latest Pinterest update for business profiles helps you express your brand’s identity by highlighting your favorite boards. Showcase allows you to select five boards to feature in the top of your profile. The showcase feature scrolls through the five boards, allowing you to show your best ideas, range of services, or seasonal […]

#TeamMoonsail’s 2016 Top Ten List — #3: Collaborations

3) Collaborations We had a blast collaborating with change makers on a range of fun projects this year, including branding, communications, social media, grants, and website builds, to name a few. From creating logos and brochures to launching social media profiles and publishing articles, we are honored to support the storytelling and strategy of innovative clients […]

#TeamMoonsail’s 2016 Top Ten List — #4: Storytelling

4) Storytelling Neuroscientists and poets agree that humans crave stories. Whether establishing a narrative for a new project, recasting an old one so more of the story is told, pitching an already great story for wider readership, or using visuals and graphics to create more visceral connections, we love helping clients tell their unique stories. […]

Choosing the most powerful image: photo elements that grab a viewer’s attention

By Katie Stiefel     Adding visuals to any story creates a bigger impact and results in more engagement from viewers. But you can’t just pick any photo; you must be intentional in your visual storytelling. It’s important to choose great photos for everything from daily social media posts, website header photos and marketing ads to presentations, […]

Increase Engagement with Instagram Stories

By Katie Stiefel     UPDATE: On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories, Vine failed to protect itself from competitors. Similar to Meerkat, Vine did […]

Oh, Snap! – Snapchat’s new name and glasses: a fun way to record everyday moments

By Katie Stiefel        Oh, Snap (Inc.)! Late last week, Snapchat announced it was rebranding itself as Snap Inc. and introduced a pair of techy sunglasses called Spectacles that will give users a fun new way to record and post photos and video on the app. The name change isn’t all that shocking to […]

Using Snapchat for marketing: Making the most of Stories and Discover

By Emily Mata Last week, we shared the basics on how to create a Snapsterpiece. Once you’ve mastered that, you’re ready to take your engagement to the next level by creating Stories and by interacting with other brands through Discover. Like every social media platform, Snapchat requires authentic content creation and brand engagement. You can use […]

Snapchat 101: Getting Started

By Emily Mata Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in 2011, Snapchat has become a social media phenomenon. The popular app has 150 million active […]

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