By Scott Swanson When The New York Times covers a change to Facebook’s news feed, you know it’s a big deal. And indeed it is. Facebook recently announced what had been rumored for months: that users will begin to see…
By Lauren Tamboer In today’s digital world, the amount of content at our fingertips daily can be overwhelming. But #TeamMoonsail knows inspiration is often found in the most unlikely places. All it takes to find new sources for creativity is…
4) Storytelling Neuroscientists and poets agree that humans crave stories. Whether establishing a narrative for a new project, recasting an old one so more of the story is told, pitching an already great story for wider readership, or using visuals…
By Sedora Tantraphol The holidays are quickly approaching, and while that usually signals a chaotic time of cooking, family time, holiday shopping, and general stress, for those in the nonprofit sector, that also means the added workload of year-end fundraising. Here…
By Katie Stiefel Adding visuals to any story creates a bigger impact and results in more engagement from viewers. But you can’t just pick any photo; you must be intentional in your visual storytelling. It’s important to choose great photos…
By Katie Stiefel UPDATE: On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post…
By Sedora Tantraphol These two short and simple exercises can drive continuous performance improvement for your team. 1) Energy Drain / Gain (aka Pain Points and Bright Spots): A Team-Building Exercise to Leverage Internal Resources The object of this exercise…
By Emily Mata Last week, we shared the basics on how to create a Snapsterpiece. Once you’ve mastered that, you’re ready to take your engagement to the next level by creating Stories and by interacting with other brands through Discover. Like…
By Emily Mata Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in…
By Rose Tantraphol A year after launching a business startup, I was pregnant with a human startup — and this month, both came together as part of a ribbon-cutting celebration for Moonsail North’s new HQ, hosted by Lansing Regional Chamber of Commerce.…
By Katie Stiefel Snapchat Geofilters are a great way for brands to engage with followers and to create a shared experience. You can create a temporary Geofilter, or a more permanent one. If you follow Moonsail North on Snapchat (username:…
By Sedora Tantraphol A few years ago, I was called in to facilitate a team crisis meeting to address low morale in the office. There was a lot to unpack, but it boiled down to a lot of tension,…