A question and answer session with experienced board member Shiva Berman By Sedora Tantraphol For our second guest blog post, we sat down with Shiva Berman, who has served as a nonprofit board member for over 18 years and has…
By Sedora Tantraphol The internet, social media and nonprofit fundraising space are all crowded, but good visual design will help your content stand out from all the noise. Human beings are visual creatures — we process visual information much faster…
By Scott Swanson One of the many challenges — and opportunities too — of working in digital communications and the social media space is keeping up with trends. While the fundamentals of best storytelling practices don’t change, the distribution…
By Sedora Tantraphol Here at Moonsail North, we love the opportunity to serve as thought-partners to clients who are on the critical cusp of launching a new product, program or project and need guidance. That guidance might involve determining whether it’s…
Time doesn’t just fly — it pushes forward like a rocket when you love what you do. The Moonsail North team officially launched at the very end of 2014, just before the holidays. Our mission? Marshal storytelling and strategy to help innovators communicate and grow. It has…
By Rose Tantraphol Members of #TeamMoonsail get the question all the time: Why “Moonsail North”? It was a treat to get a call from FOCUS, the magazine of the Lansing Regional Chamber of Commerce, to chat about this question and several others, including…
By Scott Swanson As a millennial whose first career was as a reporter for a print newspaper, it’s been fascinating to watch the changes in the media landscape. All over the country, new and established media outlets continue to grapple…
By Sedora Tantraphol Boards are governing bodies charged with the critical responsibility of overseeing an organization or company. While no two boards are exactly alike, the most successful boards share certain traits — with diversity being one. What is board diversity,…
By Sedora Tantraphol Let’s face it. Grant research requires a lot of grunt work. There’s just no getting around it. A thorough research and vetting process is key to focusing your limited energy and efforts on identifying the strongest fit…
By Sedora Tantraphol For the past several years, more and more funders have become focused on sustainability. Most grant applications now ask you to answer The Sustainability Question, which is some variation of: “How will your organization sustain the program…
By Sedora Tantraphol Promoted Pins Just Got More Sophisticated Back in January, we gave you the exciting news that small and medium sized businesses can now pay for promoted pins — similar to buying ads on Facebook or other social…
By Scott Swanson Are you reaching your audience on mobile? If you’re not, you might not be reaching them at all. Facebook has 1.4 billion active mobile users every month – and more importantly, 47 percent of its total user…