Apps with staying power
By Katie Stiefel “Hey, check out this Vine!” When was the last time you heard those words? Chances are, not recently. An app’s shelf life lasts as long as it can hold users’ attention, and Vine did not stand a chance…
Category: Social media tips and resources
Using Snapchat for marketing: Making the most of Stories and Discover
By Emily Mata Last week, we shared the basics on how to create a Snapsterpiece. Once you’ve mastered that, you’re ready to take your engagement to the next level by creating Stories and by interacting with other brands through Discover. Like…
Snapchat 101: Getting Started
By Emily Mata Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in…
How to create a Snapchat Geofilter: Promote your brand in a new way
By Katie Stiefel Snapchat Geofilters are a great way for brands to engage with followers and to create a shared experience. You can create a temporary Geofilter, or a more permanent one. If you follow Moonsail North on Snapchat (username:…
Our 10 favorite hacks to make life easier
#TeamMoonsail compiled our favorite hacks that use creativity and innovation to make life easier and more efficient, so we can all have more time to do the things we love, like hammocking and painting. Work Hacks: Use PicMonkey to…
Resources we love — a roundup of Moonsail North’s favorite free and low cost online resources
By Sedora Tantraphol We love to share resources here at Moonsail North. Because we work with both for-profit and non-profit organizations, we have included resources for both in this edition of our resource guide. Platforms constantly change, so we’ll update this list in…
New emojis are coming to a smartphone near you
By Emily Mata Get ready to clink your cyber champagne glasses — dozens of new emojis are heading to your smartphone today. Unicode Consortium — the masterminds behind the popular digital hieroglyphs — have approved 72 new symbols for emotions, gestures,…
Twitter rolls out big changes
By Emily Mata Everyone on #TeamMoonsail is a big fan of Twitter. While we love Twitter – and use it religiously – there are caveats about the platform that make us want to pull our collective hair out. Earlier this…
What’s hot in social media marketing
By Scott Swanson One of the many challenges — and opportunities too — of working in digital communications and the social media space is keeping up with trends. While the fundamentals of best storytelling practices don’t change, the distribution…
Content marketing hacks session coming to Lansing
If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. We think this is a good thing, even though, of course, it’s important to ask the tough questions when it comes to content marketing’s effectiveness. Rose on…
The one LinkedIn trick you need to know
By Rose Tantraphol Here at Moonsail North, we are huge fans of LinkedIn, the professional social network available in 24 languages and boasting more than 414,000,000 members globally. Our team members have been conducting hands-on, one-on-one and group trainings for years now, and…
Show your accounts who’s boss (and change your Twitter, Instagram settings)
By Rose Tantraphol In our last post, we talked about how powerless it can feel to be a user or an administrator of a social media account. When Facebook quietly changes your business page settings, there’s simply not much you can…