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Archive | The creative life

Five video marketing tools you should be using

By Tori Zackery It’s no secret that social videos are among the most convincing and engaging ways to interact with an audience. Over 500 million people on Facebook watch video everyday and according to Forbes Magazine, internet video traffic will account for over 80% of all consumer internet traffic in four years. What is not […]

Oh, the Places You’ll Go with #TeamMoonsail

By Tori Zackery There is no shortage of beautiful places to visit around the world. #TeamMoonsail finds inspiration in traveling. We even document our adventures and those of clients on our office travel map. If you’re planning your next trip, check out our favorite travel destinations and hacks to be better prepared. #TeamMoonsail’s international travel […]

The wind that powers #TeamMoonsail

By Lauren Tamboer In today’s digital world, the amount of content at our fingertips daily can be overwhelming. But #TeamMoonsail knows inspiration is often found in the most unlikely places. All it takes to find new sources for creativity is focusing on what motivates us, and sifting out the rest. #1 The passion of others […]

Instagram tells a better story than Snap

By Katie Stiefel   Earlier this month, Instagram announced that over 200 million of its 700 million users are using Instagram Stories every day, up from 150 million in January. This means that more people are using Instagram Stories than Snap (formerly known as Snapchat) Stories, which last reported 158 million daily users in February. The stories […]

#TeamMoonsail’s 2016 Top Ten List — #1: New Office Space

1) New Office Space This past spring, we moved into our new headquarters at the Riverfront Business Center in #LoveLansing! Since then, we’ve done our best to transform the office into a fun, productive space that reflects our values. Our Create Zone wall displays some of #TeamMoonsail’s favorite photos from our Instagram account. We included this […]

#TeamMoonsail’s 2016 Top Ten List — #3: Collaborations

3) Collaborations We had a blast collaborating with change makers on a range of fun projects this year, including branding, communications, social media, grants, and website builds, to name a few. From creating logos and brochures to launching social media profiles and publishing articles, we are honored to support the storytelling and strategy of innovative clients […]

#TeamMoonsail’s 2016 Top Ten List — #4: Storytelling

4) Storytelling Neuroscientists and poets agree that humans crave stories. Whether establishing a narrative for a new project, recasting an old one so more of the story is told, pitching an already great story for wider readership, or using visuals and graphics to create more visceral connections, we love helping clients tell their unique stories. […]

#TeamMoonsail’s 2016 Top Ten List — #5: Ribbon Cutting

5) Ribbon Cutting The ribbon cutting celebration for Moonsail North’s new headquarters at the Riverfront Business Center was hosted by Lansing Regional Chamber of Commerce this August. Our team is so grateful to our clients, friends, the business community and everyone who made this day so special. We created a custom Moonsail North Snapchat Geofilter, turned […]

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