By Scott Swanson Google AdWords can be a confusing beast at first blush. A complicated user interface, different keyword match types, search network vs. display network — it can feel overwhelming to the uninitiated. Compound the variables with the fact…
By Scott Swanson It’s tough out there for a nonprofit. Public funding is dwindling. There are too many organizations competing for too little money. Keeping the doors open can be hard enough, let alone getting the message out about the great…
By Scott Google is one of the most innovative, forward-thinking companies in the world. (Its parent company, Alphabet, is also now the world’s most valuable company.) When it comes to certain niche services, however, Google can also be head-scratchingly slow. Google+, the…