Twitter’s big changes have begun. This month, Twitter began rolling out four key updates by introducing the ability to retweet and quote tweet yourself. The changes, which are explained in-depth in our blog post, tweak the 140-character limit and aim to make the platform more functional and user-friendly.
One of the many challenges — and opportunities too — of working in digital communications and the social media space is keeping up with trends. While the fundamentals of best storytelling practices don’t change, the distribution platforms we increasingly rely on do. Not only do they change, but they change quickly.
Social Media Examiner — an excellent resource for keeping up with the latest in digital media news — recently released its 2016 Social Media Marketing Industry Report. The report surveyed more than 5,000 digital marketers on how they are currently using social media to meet their goals, and how their plans may change in the future.
Since we spend a lot of time playing in the digital sandbox, we’re not surprised to see our strategies and tactics line up pretty well with the report’s findings.
No matter what your professional field, it can be difficult to talk about yourself. It’s completely understandable — you are too close to the subject you’re trying to talk about, which makes it feel impossible to take a step back and assess. We love guiding clients through the branding process, whether it’s a new brand launch or a rebranding campaign. We also enjoy working with individuals on their personal branding. That's why our latest brochures and inserts include a fun but admittedly challenging exercise to help you tell your story with greater focus.
You don’t necessarily have to be a pay-per-click expert to get a solid return on investment. If you’re interested in going at it alone, here are a few tips to get you started in the wild world of AdWords.