We take caffeine, puns and self-care seriously
Where does a compass point? North. And where does the Moonsail North team get our direction from? Our values. They’re right on our wall, and they matter because we can craft more compelling projects for our clients when we’re immersed in the right culture.
We have a distributed team, with staffers in Michigan and California. We work extremely hard, and we take caffeine, puns and self-care seriously. Moonsail North maximizes your impact by listening, working collaboratively, and honoring both the art and the science behind engaging stories.
Core Creative Team
As a woman- and minority-owned small business, our agency believes that it’s the quality of what you produce that matters most. Our team members pair storytelling and strategy with a strong work ethic to help you communicate and grow. If you work with us, these are the team members who — day in and day out — invest the planning sessions and sweat equity needed to steer your project toward the shores of success.
Rose is cofounder and CEO of Moonsail North. She also serves as an adjunct instructor at the Michigan State University College of Communication Arts and Sciences, where she teaches advertising and public relations courses and serves as the faculty adviser to MSU’s Public Relations Student Society of America (PRSSA) chapter. Storytelling is the thread that runs through Rose’s industry-hopping career — prior to launching Moonsail North, she worked in political communications, health care marketing, and agency-based public relations. Rose began her career immersed in the daily grind of journalism. Rose, who earned her undergraduate degree at the University of California, Santa Cruz, and her master’s degree at Columbia University’s Graduate School of Journalism, credits her birth city of New Orleans for her foodie ways. (As she explains in a 2014 Pure Michigan commercial “Eat, Play, Live” that ran on the Food Network, she thinks about dinner at lunch!) Rose serves on the boards of the Greater Lansing Food Bank and Michigan Saves. A not-so-secret secret? Rose wants to become a smashing salsa dancer one day.
Scott believes that a powerful story must always come first – and has seen firsthand how stories transcend medium in a career that’s stretched from journalism to health care marketing to politics. A passionate environmental advocate, Scott has helped place positive green news coverage in some of the largest publications in the country. Prior to cofounding Moonsail North, Scott spent much of his time getting clients results in the digital sphere, utilizing cost-effective marketing solutions such as Google Ads and Facebook advertising. A U.P. native and graduate of Northern Michigan University, his interests and hobbies include music production, meditation, and writing about climate change and the environment at his blog, The White Pine.
Sedora specializes in building organizational capacity to promote community well-being. In addition to winning several awards for creatively directing branding and marketing projects for clients across a range of sectors, Sedora’s experience includes strategic planning, development, social media, advocacy, community organizing, policy analysis, program evaluation, and event planning. Sedora earned her Master of Public Policy from the University of California, Berkeley and her bachelor’s degree in sociology from UC Irvine. She has served as a masters-level adjunct instructor at the University of Southern California. Prior to becoming a proud mama, she was a mentor with Big Brothers Big Sisters of Orange County and a board member of Asian Pacific Islander Forward Movement. A foodie, she’s always looking for that next tasty dish.
Elexi enjoys mining hard data and crafting it into a story that is both strategic and artistic, which she did as a data analyst on a campaign for Harley-Davidson. Elexi honed her storytelling skills during her time at Michigan State University, earning a bachelor’s degree in advertising management and minors in graphic design and public relations. She believes in the power of digital marketing to form meaningful connections to improve society, and brings her writing and artistic experiences to every project she touches. When she’s not working on client projects, Elexi can be found testing out a new art medium or giving belly rubs to her spunky rescue pups, Milo and Leo.
Ashlyn has a knack for storytelling by creating compelling visuals, fostering strong connections and utilizing hard data. She believes in the art of creative analysis to solve any problem, specializing in photography, writing and social media engagement. Her passion for digital communications began at Grand Valley State University, where she earned a bachelor’s degree in multimedia journalism with a minor in women and gender studies. Previously, Ashlyn worked as a journalist and newspaper editor. An advocate for the environment, she also spent time writing content for a West Michigan environmental nonprofit. When she’s not at the office drinking an iced mocha, Ashlyn can be found playing ukulele, blogging or watching a TV series with her rescue cats, Blue Moon and Maximus.
Neha is an award-winning graphic designer who specializes in brand identity development and marketing collateral. With over 15 years of experience, she discovers new perspectives to create modern, unique and authentic visual representations of your brand that harmonize text and artistic concepts to create stunning interactive print and digital designs. Neha draws inspiration from the balance and vibrant colors found in nature and celebrated in her homeland of India, where she completed her Bachelor of Arts from Delhi University. She received an advanced diploma in advertising & graphic design from Wigan & Leigh College and a Bachelor of Fine and Applied Arts from The University of Akron. When she’s not working, you can find her enjoying the great outdoors and traveling.
Core Specialization Team
Paul is an award-winning researcher and strategist who helps clients measure and influence public opinions and audience motivators. With over 25 years of experience in the research field providing data-driven insights, Paul’s background in public relations and media relations equips clients with value-added tools that deliver the right message to the right audience at the right time. Working across business, nonprofit and public affairs sectors, his ROI Insight market research specialties include B2B, B2C, nonprofit donor development, market indexing, brand research, market sizing, competitive market evaluation, and image marketing. Paul is a graduate of Michigan State University and is certified as an expert in questionnaire and methodological design by The Burke Institute for Market Research.
Matt is an accomplished photographer whose images have been published in books and magazines such as ESPN and Sports Illustrated, in print collateral including posters and game-day programs, and over social media. A truly versatile visual storyteller, Matt specializes in editorial and commercial portraits, corporate headshots, and sports photography. Through Matthew Mitchell Photography, he captures a set of visually striking images by connecting with subjects and bringing an experienced eye from his decades of experience. Matt recharges his creative batteries by spending time with his family, exploring the great outdoors, and of course, drinking a morning cup of coffee.
Jenn focuses on brand strategy and marketing materials. An experienced professional graphic designer with decades of experience, she thoughtfully conceptualizes and executes product positioning, ad campaigns, and integrated looks across print and digital systems. Jenn received a bachelor’s degree in marketing communications and design from Fitchburg State University and a WordPress certificate from Whatcom Community College. When she’s not creatively directing projects, she enjoys spending time with her dog Murphy and cooking.