Paul King

Paul is an award-winning researcher and strategist who helps clients measure and influence public opinions and audience motivators. With over 25 years of experience in the research field providing data-driven insights, Paul’s background in public relations and media relations equips clients with value-added tools that deliver the right message to the right audience at the right time. Working across business, nonprofit and public affairs sectors, his ROI Insight market research specialties include B2B, B2C, nonprofit donor development, market indexing, brand research, market sizing, competitive market evaluation, and image marketing.

Paul is a graduate of Michigan State University and is certified as an expert in questionnaire and methodological design by The Burke Institute for Market Research.