Western Michigan University President Edward Montgomery was recently featured in an interview on Stateside with Michigan Radio. Dr. Montgomery discussed various facets of WMU's recent historic gift, including its immense impact on academic outlook, diversity initiatives, and the prosperity of the Bronco community as a whole. Read and listen to the interview now to find out more!
Though social media platforms constantly add new features, the fundamentals of a strong brand presence remain the same: engage audiences authentically, plan your content strategically, and create high-quality graphics. Find more of our tips in honor of Social Media Day on our Instagram.
#TeamMoonsail’s Sedora and Elexi are avid Shark Tank viewers. We love the show for the awesome products, life-changing opportunities for entrepreneurs (and their customers), and most of all, its real-world business knowledge and marketing in action. Check out our latest blog to find the top five takeaways we’ve learned from watching the Tank.
#TeamMoonsail has been supporting the Michigan Brain Injury Provider Council (MBIPC) as it fights to pass a #FeeScheduleFix that will protect access to care for auto accident survivors and keep quality providers in business. We've proudly assisted MBIPC with a volley of press releases and statements, a statewide provider survey (conducted by ROI Insight), legislative handouts, and social media post graphics.
Sparrow Health System's #HeartMonth campaign featured heart-healthy lifestyle tips and resources to encourage preventative action around heart disease. Check out their campaign to see how you can make every month heart month!
New year, new look! To kick off 2021, #TeamMoonsail revamped our website portfolio to showcase our latest projects. Check it out to learn how we use storytelling and strategy to help innovators communicate and grow. Drop us a line if you're ready to collaborate and #StartYourStory! Did you know? There are over 121,000 DOs in the US, and almost six percent of those are #SpartanDO alumni! #TeamMoonsail is proud to help the Michigan State University College of Osteopathic Medicine chronicle the #WhiteCoatJourneys and accomplishments of its faculty, staff, students and alumni in their new e-magazine, SpartanDO Journeys.
There's a lot of behind-the-scenes work that goes into our storytelling. Get to know our crew, and find out how we've grown over the years from a duo to what is now a full core creative and core specialization team. #TeamMoonsail loves branding, period.
We were thrilled to support Helping Women Period's rebrand to create a more inclusive, fun, and simple-yet-stunning logo!
We focused on a stylized drip under the “p” in “period” that tastefully hints at the liquid reality of a menstruator’s monthly cycle. The large circle—itself a period—frames the word “period” in a fun pop of color while proudly reclaiming space for period power.
#TeamMoonsail had a blast with the talented Matthew Mitchell Photo, who captured our new team shots! We're often the ones directing creative shots and campaigns for clients, so it was a great change of pace. And, check out how fast we work inside our new office space! Many paths, one legacy. Every medical student has a unique White Coat Journey, a mosaic of experiences that have inspired them to become a physician, and countless patients and communities to help ahead of them.
#TeamMoonsail was honored to support the MSU College of Osteopathic Medicine in sharing stories of four first-year #SpartanDO students as they put on their white coats for the very first time — a rite of passage into the medical profession and a momentous milestone in this journey.
Over the past several weeks, #TeamMoonsail has practiced our allyship by holding space for those voices that urgently needed to ring out. We also proudly joined Black Americans and allies in observing Juneteenth, also known as Freedom Day, as a paid holiday. We're inspired by Black Lives Matter protests, and our blog post shares ways we've been listening and working to write a better story, together.
#TeamMoonsail's daily #WFH reality includes juggling pets and children during video calls, living in our Slack channels, and strategic snack and caffeine breaks to complete client work. Moonsail North was proud to support Michigan State University's College of Osteopathic Medicine in launching its first-ever virtual graduation ceremony, which honored the resilient #SpartanDO Class of 2020.
The #OneSparrow campaign we launched this month for Sparrow Health System celebrates our local health care #COVID19heroes while they work on the front lines saving lives.
Moonsail North was proud to support Sparrow's talented digital team with this project. Please join us in thanking our local caregivers, and add the #OneSparrow frame to your profile picture on Facebook before the campaign ends this Thursday!
What do you do when the highlight of your undergraduate career is upended by a global pandemic hitting home? MSU's College of Osteopathic Medicine navigated this reality this month. Because Match Day—an in-person celebration in which fourth-year medical students learn where they will spend the next few years in residency—could not be held as planned, these resilient #SpartanDO students took part in the college's first virtual #MatchDay2020 campaign.
Moonsail North was grateful to work with the talented College of Osteopathic comms crew to launch this social campaign. Congratulations to this Class of 2020 training to join the front lines of health care professionals healing the world—professionals like the physicians, nurses and staff at Sparrow Health System on COVID-19 front lines as we speak.