Developing a brand identity for a coalition is a delicate balancing act that requires authentic listening, blending different points of view, and engaging stakeholders in several modalities. Moonsail North customizes our brand identity development projects to ensure full stakeholder buy-in and a final result that represents the coalition’s collective vision, plus any cultural, linguistic, historical, or regional nuances that might impact the process.
Honor Community Health, a federally qualified health center with 16 locations across Oakland County, Michigan, serves 18,000 patients annually who are mostly low-income and underinsured. Over 60% of their patients are on Medicaid, so the nonprofit is bracing for the proposed cuts to the federal health program.
Read more about the impacts of proposed cuts to both Honor Community Health, and the wider health care industry.
The newly accredited Physician Assistant (PA) master's degree program at Michigan State University's College of Osteopathic Medicine is among the first in the nation to train PAs alongside DOs. By educating PAs—the fastest growing health care profession—the college is once again rising to meet health care challenges and improving access to medical care. Read more about the exciting future of the new #SpartanPA program.