Western Michigan University President Edward Montgomery was recently featured in an interview on Stateside with Michigan Radio. Dr. Montgomery discussed various facets of WMU's recent historic gift, including its immense impact on academic outlook, diversity initiatives, and the prosperity of the Bronco community as a whole. Read and listen to the interview now to find out more!
Though social media platforms constantly add new features, the fundamentals of a strong brand presence remain the same: engage audiences authentically, plan your content strategically, and create high-quality graphics. Find more of our tips in honor of Social Media Day on our Instagram.
#TeamMoonsail’s Sedora and Elexi are avid Shark Tank viewers. We love the show for the awesome products, life-changing opportunities for entrepreneurs (and their customers), and most of all, its real-world business knowledge and marketing in action. Check out our latest blog to find the top five takeaways we’ve learned from watching the Tank.
This month, #TeamMoonsail proudly supported the launch of Sparrow Health System's new podcast series, Sparrow Speaks. The podcast features local healthcare leaders addressing important topics and promoting the health and well-being of the Mid-Michigan community. Stream or download the latest episode today!
#TeamMoonsail has been supporting the Michigan Brain Injury Provider Council (MBIPC) as it fights to pass a #FeeScheduleFix that will protect access to care for auto accident survivors and keep quality providers in business. We've proudly assisted MBIPC with a volley of press releases and statements, a statewide provider survey (conducted by ROI Insight), legislative handouts, and social media post graphics.
Sparrow Health System's #HeartMonth campaign featured heart-healthy lifestyle tips and resources to encourage preventative action around heart disease. Check out their campaign to see how you can make every month heart month!
New year, new look! To kick off 2021, #TeamMoonsail revamped our website portfolio to showcase our latest projects. Check it out to learn how we use storytelling and strategy to help innovators communicate and grow. Drop us a line if you're ready to collaborate and #StartYourStory! Did you know? There are over 121,000 DOs in the US, and almost six percent of those are #SpartanDO alumni! #TeamMoonsail is proud to help the Michigan State University College of Osteopathic Medicine chronicle the #WhiteCoatJourneys and accomplishments of its faculty, staff, students and alumni in their new e-magazine, SpartanDO Journeys.
We mustache you a question: are you speaking up and checking in? This month, #TeamMoonsail supported Sparrow Health System with its #Movember campaign, which spotlights men's health issues, including mental health and suicide prevention, prostate cancer, testicular cancer, and more. While "real" facial hair was not an option this year due to the pandemic, Sparrow found a creative way to rally support through a digital campaign featuring fun faux mustaches.
There's a lot of behind-the-scenes work that goes into our storytelling. Get to know our crew, and find out how we've grown over the years from a duo to what is now a full core creative and core specialization team. #TeamMoonsail loves branding, period.
We were thrilled to support Helping Women Period's rebrand to create a more inclusive, fun, and simple-yet-stunning logo!
We focused on a stylized drip under the “p” in “period” that tastefully hints at the liquid reality of a menstruator’s monthly cycle. The large circle—itself a period—frames the word “period” in a fun pop of color while proudly reclaiming space for period power.
#TeamMoonsail had a blast with the talented Matthew Mitchell Photo, who captured our new team shots! We're often the ones directing creative shots and campaigns for clients, so it was a great change of pace. And, check out how fast we work inside our new office space! Many paths, one legacy. Every medical student has a unique White Coat Journey, a mosaic of experiences that have inspired them to become a physician, and countless patients and communities to help ahead of them.
#TeamMoonsail was honored to support the MSU College of Osteopathic Medicine in sharing stories of four first-year #SpartanDO students as they put on their white coats for the very first time — a rite of passage into the medical profession and a momentous milestone in this journey.
We're thrilled to finally reveal our new creative space! We've dreamed of expanding into this space since our start in 2015, and we're excited to expand into a bigger, brighter, riverside office, while keeping our original office across the hallway for quieter maker time.
With easily moveable Vari desks and whiteboards, our entire office is designed to be reconfigured to facilitate meetings, creative brainstorms, and events of all sizes. We celebrated our new creative hub with a socially distanced and masked open house earlier this month, and we are deeply grateful for the overwhelming support we've received. Check out some of our favorite moments from the event, and if you attended, please share your photos and tag us! Whenever you're comfortable, swing by for a tour and then take a stroll on Downtown Lansing's ARTPath along the Lansing Riverwalk, which is right behind our space.
Thank you for all of your support — our story would not be complete without you.
Did you know Michigan has a new auto insurance law? You are no longer guaranteed full medical coverage if you get into an accident—instead, you will need to choose unlimited lifetime benefits to ensure you are protected. Keep an eye out for the #ChooseUnlimited campaign spearheaded by the Michigan Brain Injury Provider Council—we’ve worked with them on billboards, social media and digital ads to educate consumers about the new law.