Why is it that when we see a slick smartphone on a plain white backdrop, we immediately think of Apple? It’s because our brains make associations even before our consciousness catches on. Along with logos, slogans, and jingles, we recognize brands through imagery. Here are 5 steps toward thoughtfully creating your brand’s visual language to help you #StartYourStory and build lasting brand equity.
#TeamMoonsail welcomes Elexi Dailey to our crew of storytellers! Elexi excels at blending data analysis, graphic design, and writing to craft compelling stories, and earned her degree in Advertising Management from Michigan State University. We’re so excited to have her fresh energy and perspective at HQ!
Did you catch our announcement last month about #TeamMoonsail's exciting brand refresh in celebration of our fifth anniversary milestone? If you’ve been with us from the beginning and can’t believe how fast it’s gone, please know that #TeamMoonsail can’t believe it either. Last month, we were excited to reveal our brand refresh marking our journey as a team and an agency.
“The days are long, but the years are short.” Gretchen Rubin’s quote about living holds true for agency life. Entire weeks, months and seasons can go by in a flash as a marketing communications and branding team immersed in client projects. If you’ve been with us from the beginning and can’t believe how fast it’s gone, please know that #TeamMoonsail can’t believe it either.
We couldn’t let the occasion go without finding a branded way to celebrate, and we’re excited today to reveal our brand refresh to mark our journey as a team and an agency. Read more about how our team experiences our new color palette and what we’re signaling with the update.
U.S. Green Building Council has officially announced their Top 10 LEED States — based on square feet of certified space per capita — for 2018! Some notable changes include Illinois moving from third to first place, Texas rejoining the list at fifth, and Washington joining at third! Congratulations to their team of innovators advancing sustainable construction both in the U.S. and globally.
#TeamMoonsail enjoys supporting the end-of-year development efforts of our nonprofit clients, and we were proud to see so many champions for high quality early childhood education in the Silicon Valley area. These funds will go a long way in helping Educare provide even more services in 2019 that extend their high quality early learning beyond the walls of their center through teacher training workshops, new opportunities for family engagement, additions to their creative learning spaces, and more. Congrats to our friends at Educare!
#TeamMoonsail visually told the inspiring Educare California at Silicon Valley story through an illustrated brochure that evokes a children's book. Our goal was to give an experiential feel to the unique educational and community-based services provided to children 5 and under in San Jose. We're thrilled to have learned that this day-in-the-life brochure is a finalist for the PR Daily 2018 Nonprofit PR Award in the Creative Assets, Printed Publication category!
#TeamMoonsail works with the amazing Washington, D.C-based U.S. Green Building Council crew week in and week out, and we were stoked to meet up with everyone in Chicago to support Greenbuild, the world’s largest event devoted to the green building industry. With the Windy City’s recent LEED for Cities certification, it was the perfect place to host the event. Scott, Rose and Lauren left Chicago with renewed conviction that, together, we will address climate change and ensure a sustainable future for all. Congratulations to USGBC on another seamless and inspiring event!
#TeamMoonsail was proud to support a statewide poll of 800 likely Michigan voters commissioned by CPAN — the Coalition Protecting Auto No-Fault. The results of the poll revealed that nearly 8 in 10 Michiganders do not believe their insurance company wants to save them money, and nearly two-thirds reject any plan to limit or eliminate medical benefits for accident victims. In fact, most residents in Michigan blame the high auto insurance rates on the state's lack of oversight and overcharging by insurance companies. We're thrilled to find that most Michigan voters support the bipartisan package of bills CPAN has been trying to get the Michigan legislature to consider for over a year.
#TeamMoonsail launched a fully redesigned website in honor of our growing team! We're thrilled to share our fresh face with you as we look to help the organizations we support grow their impact and improve communities.
Ever wondered about the values that drive Moonsail North? Hear from our team on why values matter to #TeamMoonsail in the video below, and check out the new site to learn more about how we can help you #StartYourStory.
This month, Sparrow Health System commemorated one year since the opening of the Herbert-Herman Cancer Center. The center has opened new doors in the fight against cancer and elevated the care that Sparrow provides to over 70,000 patients per year. It offers one of the largest clinical trial programs and the most advanced radiation technology in the region. #TeamMoonsail contributed to the outreach around the opening of this center and has loved watching it grow and thrive since!
Did you know that one of the most widely-used drugs in the fight against cancer was discovered at Michigan State University by NatSci researchers? Today, decades after its FDA approval, the licensing revenue from Cisplatin continues to support the MSU enterprise, allowing the university to fund innovative research that advances the common good with uncommon will. On August 3 and 4, join MSU NatSci to commemorate #40YearsOfCures and hear how the drug has evolved and is used today.