Tag: 🎉 Celebrations

August 2020

We're thrilled to finally reveal our new creative space! We've dreamed of expanding into this space since our start in 2015, and we're excited to expand into a bigger, brighter, riverside office, while keeping our original office across the hallway for quieter maker time.

With easily moveable Vari desks and whiteboards, our entire office is designed to be reconfigured to facilitate meetings, creative brainstorms, and events of all sizes. We celebrated our new creative hub with a socially distanced and masked open house earlier this month, and we are deeply grateful for the overwhelming support we've received. Check out some of our favorite moments from the event, and if you attended, please share your photos and tag us! Whenever you're comfortable, swing by for a tour and then take a stroll on Downtown Lansing's ARTPath along the Lansing Riverwalk, which is right behind our space.

Thank you for all of your support — our story would not be complete without you.

July 2020

Did you know Michigan has a new auto insurance law? You are no longer guaranteed full medical coverage if you get into an accident—instead, you will need to choose unlimited lifetime benefits to ensure you are protected. Keep an eye out for the #ChooseUnlimited campaign spearheaded by the Michigan Brain Injury Provider Council—we’ve worked with them on billboards, social media and digital ads to educate consumers about the new law.

June 2020

Over the past several weeks, #TeamMoonsail has practiced our allyship by holding space for those voices that urgently needed to ring out. We also proudly joined Black Americans and allies in observing Juneteenth, also known as Freedom Day, as a paid holiday. We're inspired by Black Lives Matter protests, and our blog post shares ways we've been listening and working to write a better story, together.

May 2020

#TeamMoonsail's daily #WFH reality includes juggling pets and children during video calls, living in our Slack channels, and strategic snack and caffeine breaks to complete client work. Moonsail North was proud to support Michigan State University's College of Osteopathic Medicine in launching its first-ever virtual graduation ceremony, which honored the resilient #SpartanDO Class of 2020.

April 2020

The #OneSparrow campaign we launched this month for Sparrow Health System celebrates our local health care #COVID19heroes while they work on the front lines saving lives.

Moonsail North was proud to support Sparrow's talented digital team with this project. Please join us in thanking our local caregivers, and add the #OneSparrow frame to your profile picture on Facebook before the campaign ends this Thursday!

January 2020

2020 is upon us, and so are predictions about the year to come! Our newest member of #TeamMoonsail, Ashlyn, explores four social trends that will improve your social media efforts this year. Find out how you can use stories, video engagement, and shopping to take your brand to the next level in 2020!

December 2019

As we wind down 2019, we’re donning our Ugly Christmas sweaters and toasting to another fast-paced year filled with story-inspiring collaborations, experiences and client impact. Thanks for being part of our journey. We look forward to creating strategic campaigns and compelling stories with you in 2020!

October 2019

All Hallow's Eve is quickly approaching, and for all the superfans like #TeamMoonsail's Sedora and Lauren, that means cozying up on the couch to watch Hocus Pocus. Holiday traditions vary across families and cultures, but what links them is their storytelling roots. What makes us return, every spooky season, to this classic Halloween movie? Find out in the latest installment of our #StartYourStory series.

September 2019

What can the movie Free Solo — which documents Alex Honnold's summit of El Capitan in Yosemite National Park, without a rope — teach us about telling stories for our businesses and providing value to our customers or clients? Find out from #TeamMoonsail's Sedora in the latest installment of our #StartYourStory series.

July 2019

Thank you to Lansing Mayor Andy Schor for donating a Lansing Ignite suite for the game on July 9 to the Greater Lansing Food Bank, which we paddled for at their Empty Plates event! As an agency located downtown in Lansing, Michigan, we were thrilled to attend the game and get some #LoveLansing summer bonding time.

June 2019

Why is it that when we see a slick smartphone on a plain white backdrop, we immediately think of Apple? It’s because our brains make associations even before our consciousness catches on. Along with logos, slogans, and jingles, we recognize brands through imagery. Here are 5 steps toward thoughtfully creating your brand’s visual language to help you #StartYourStory and build lasting brand equity.

May 2019

#TeamMoonsail welcomes Elexi Dailey to our crew of storytellers! Elexi excels at blending data analysis, graphic design, and writing to craft compelling stories, and earned her degree in Advertising Management from Michigan State University. We’re so excited to have her fresh energy and perspective at HQ!