#TeamMoonsail's daily #WFH reality includes juggling pets and children during video calls, living in our Slack channels, and strategic snack and caffeine breaks to complete client work. Moonsail North was proud to support Michigan State University's College of Osteopathic Medicine in launching its first-ever virtual graduation ceremony, which honored the resilient #SpartanDO Class of 2020.
The #OneSparrow campaign we launched this month for Sparrow Health System celebrates our local health care #COVID19heroes while they work on the front lines saving lives.
Moonsail North was proud to support Sparrow's talented digital team with this project. Please join us in thanking our local caregivers, and add the #OneSparrow frame to your profile picture on Facebook before the campaign ends this Thursday!
What do you do when the highlight of your undergraduate career is upended by a global pandemic hitting home? MSU's College of Osteopathic Medicine navigated this reality this month. Because Match Day—an in-person celebration in which fourth-year medical students learn where they will spend the next few years in residency—could not be held as planned, these resilient #SpartanDO students took part in the college's first virtual #MatchDay2020 campaign.
Moonsail North was grateful to work with the talented College of Osteopathic comms crew to launch this social campaign. Congratulations to this Class of 2020 training to join the front lines of health care professionals healing the world—professionals like the physicians, nurses and staff at Sparrow Health System on COVID-19 front lines as we speak.
#TeamMoonsail was thrilled to take home six awards from the Mid-Michigan Creative Alliance 2020 ADDY award ceremony! We're honored that our collaborations with Elizabeth Abdnour Law, Blooming Botanicals, The Scott Foundation, and Physicians Health Plan were recognized. Stories can take many forms, and we're glad that our storytelling came through across branding and marketing pieces.
2020 is upon us, and so are predictions about the year to come! Our newest member of #TeamMoonsail, Ashlyn, explores four social trends that will improve your social media efforts this year. Find out how you can use stories, video engagement, and shopping to take your brand to the next level in 2020!
Looking to give more meaningful gifts this holiday season? Consider adding a twist to your usual White Elephant gift exchange with White Elephant for a Cause! Get colleagues, friends, or family to share a cause they're passionate about, and make a contribution in lieu of a gift. #TeamMoonsail outlines why you should — and gives you the simple rules to play — on our blog.
All Hallow's Eve is quickly approaching, and for all the superfans like #TeamMoonsail's Sedora and Lauren, that means cozying up on the couch to watch Hocus Pocus. Holiday traditions vary across families and cultures, but what links them is their storytelling roots. What makes us return, every spooky season, to this classic Halloween movie? Find out in the latest installment of our #StartYourStory series.
What can the movie Free Solo — which documents Alex Honnold's summit of El Capitan in Yosemite National Park, without a rope — teach us about telling stories for our businesses and providing value to our customers or clients? Find out from #TeamMoonsail's Sedora in the latest installment of our #StartYourStory series.
When starting a new project, #TeamMoonsail thinks first about how storytelling around that project can move an audience to act. But there’s another word in Moonsail North’s tagline that equally drives the work we do on behalf of our clients. See why reading Daniel Quinn's novel, Ishmael, got #TeamMoonsail's Lauren thinking about strategy, and learn why strategic thinking is the best way to fit your work into your business goals.
Thank you to Lansing Mayor Andy Schor for donating a Lansing Ignite suite for the game on July 9 to the Greater Lansing Food Bank, which we paddled for at their Empty Plates event! As an agency located downtown in Lansing, Michigan, we were thrilled to attend the game and get some #LoveLansing summer bonding time.
Why is it that when we see a slick smartphone on a plain white backdrop, we immediately think of Apple? It’s because our brains make associations even before our consciousness catches on. Along with logos, slogans, and jingles, we recognize brands through imagery. Here are 5 steps toward thoughtfully creating your brand’s visual language to help you #StartYourStory and build lasting brand equity.
#TeamMoonsail welcomes Elexi Dailey to our crew of storytellers! Elexi excels at blending data analysis, graphic design, and writing to craft compelling stories, and earned her degree in Advertising Management from Michigan State University. We’re so excited to have her fresh energy and perspective at HQ!