We're excited to announce the addition of a communications specialist position to our team. Katie has a creative knack for storytelling across platforms, including an eye for visual communications and a discipline for maintaining brand consistency. Read more about Katie kayaks, and her big Spartans cameo.
One of the many challenges — and opportunities too — of working in digital communications and the social media space is keeping up with trends. While the fundamentals of best storytelling practices don’t change, the distribution platforms we increasingly rely on do. Not only do they change, but they change quickly.
Social Media Examiner — an excellent resource for keeping up with the latest in digital media news — recently released its 2016 Social Media Marketing Industry Report. The report surveyed more than 5,000 digital marketers on how they are currently using social media to meet their goals, and how their plans may change in the future.
Since we spend a lot of time playing in the digital sandbox, we’re not surprised to see our strategies and tactics line up pretty well with the report’s findings.
You don’t necessarily have to be a pay-per-click expert to get a solid return on investment. If you’re interested in going at it alone, here are a few tips to get you started in the wild world of AdWords.