May 2016
One of the many challenges — and opportunities too — of working in digital communications and the social media space is keeping up with trends. While the fundamentals of best storytelling practices don’t change, the distribution platforms we increasingly rely on do. Not only do they change, but they change quickly.
Social Media Examiner — an excellent resource for keeping up with the latest in digital media news — recently released its 2016 Social Media Marketing Industry Report. The report surveyed more than 5,000 digital marketers on how they are currently using social media to meet their goals, and how their plans may change in the future.
Since we spend a lot of time playing in the digital sandbox, we’re not surprised to see our strategies and tactics line up pretty well with the report’s findings.
