#TeamMoonsail loves to help innovators communicate and grow, which is why we’re so excited to be taking part in Spartan Innovation’s Entrepreneur’s Pocket Guide. These workshops aim to help aspiring, new, and seasoned entrepreneurs build confidence to follow their entrepreneurial paths. Rose and Scott’s presentation, “Story On With MarCom,” will focus on storytelling, branding and marketing communications. Thanks to Spartan Innovations for inviting us!
Congratulations to everyone at Sparrow Health System for this week's Sparrow Herbert-Herman Cancer Center ribbon-cutting ceremony. The center will transform care through innovation, with highlights including 40 infusion pods that overlook a rooftop garden, and linear accelerators that customize high-energy X-rays to a tumor’s shape. We snapped the standing-room-only crowd photo above in between social media takes.
#TeamMoonsail proudly sponsored a table at Pacific Clinics' Fiesta Brunch event! The funds support Pacific Clinics' life-changing mental health, behavioral health, and support services to help clients achieve recovery, wellness and transformation. Here's to another 90 years, and beyond!
Earlier this month, Instagram announced that over 200 million of its 700 million users are using Instagram Stories every day, up from 150 million in January. This means that more people are using Instagram Stories than Snap (formerly known as Snapchat) Stories, which last reported 158 million daily users in February. Find out why Instagram Stories outpaced Snap Stories.
Congrats to superstar client Nourished World on wrapping up their first Supercharge with Superfoods: A 21 day Holistic Healthy Living Challenge. Over 44 people from around the country (and even internationally!) joined this virtual challenge, which covered physical, mental and emotional well-being. Co-owner Sarah Birney kept participants motivated to integrate superfoods into their daily meals through a fantastic use of Facebook Live videos every day, where she gave sage health coaching advice and outlined a daily challenge – from self-care to healthy eating, exercise to creating organized physical space, limiting beliefs, affirmations, and more!
Can’t keep up with all the new and changing features on Facebook? We’re here to break down everything you need to know to stay updated. While it’s good to stay on top of new features, it’s also important to maintain an engaging Facebook presence. Check off these 5 items regularly to optimize your social media brand.
As the holiday season rolls around, to-do lists get longer with shopping, traveling, decorating, hosting and planning. On top of all the chaos that comes with the holiday spirit, you have to stay productive at work. Here are some ways you can keep up your momentum in the office and stay as focused as you are during the rest of the year.
On Oct. 27, Twitter announced it's shutting down the video-sharing service Vine "in the coming months." Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories, Vine failed to protect itself from competitors. As Instagram and Snapchat gain popularity, learn how to increase follower engagement with Instagram Stories.
We're excited to announce the addition of a communications specialist position to our team. Katie has a creative knack for storytelling across platforms, including an eye for visual communications and a discipline for maintaining brand consistency. Read more about Katie kayaks, and her big Spartans cameo.
One of the many challenges — and opportunities too — of working in digital communications and the social media space is keeping up with trends. While the fundamentals of best storytelling practices don’t change, the distribution platforms we increasingly rely on do. Not only do they change, but they change quickly.
Social Media Examiner — an excellent resource for keeping up with the latest in digital media news — recently released its 2016 Social Media Marketing Industry Report. The report surveyed more than 5,000 digital marketers on how they are currently using social media to meet their goals, and how their plans may change in the future.
Since we spend a lot of time playing in the digital sandbox, we’re not surprised to see our strategies and tactics line up pretty well with the report’s findings.
You don’t necessarily have to be a pay-per-click expert to get a solid return on investment. If you’re interested in going at it alone, here are a few tips to get you started in the wild world of AdWords.