
October 2025
The Michigan Lakes and Streams Association (MLSA) is sporting a new visual identity that reflects their commitment to protecting Michigan’s inland waters for future generations!
#TeamMoonsail was thrilled to collaborate with this nonprofit to create a brand they’re proud to show off.
The layered shapes within the logo symbolize MLSA uniting forces to support, protect, and educate on the state’s beloved waterways. The vibrant colors convey the orange shades of a sunset sky over a lake — a symbol of community togetherness and shared appreciation for our beloved state. The lighter blue tone representing rivers and the darker blue tone representing lakes convey a sense of clean freshwater and tranquil waves touching the green land that embraces the waterways.











