Tag: šŸŽÆ Strategy

Five ways to level up your Instagram strategy

Grow your following and increase engagement The Instagram landscape is oversaturated with tips and trends on how to get ahead, but if you want to build a successful brand on social media it’s important to nail the basics. If you’ve…

#StartYourStory: Rock climbing, story archetypes, and fear

#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol A classic quest story archetype about a hero overcoming a challenge that will…

Let’s speak candidly about Candid

If you’re in the nonprofit world, you’ve probably heard the big news that Foundation Directory Online and GuideStar — two leaders in the social sector known for their information, tools, and resources critical to fundraising — merged in early February…

Holiday marketing survival guide

ā€˜Tis the season for meaningful messaging! It’s the most wonderful time of the year, but for marketers, it can also be the busiest time of year. Brands both big and small are competing for the same space across social media…

Level up your end-of-year appeal with these 5 easy steps

With 30 percent Ā of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with our clients early…

Why Your Business Should (B)ecome a B Corp

Overview B Corps (benefit corporations) use the power of business as a force for good to solve social and environmental problems. As social/environmental change makers, B corps make a difference while still making money. B Corp certification signals to consumers…

5 questions you should ask before starting a project

Here at Moonsail North, we love the opportunity to serve as thought-partners to clients who are on the critical cusp of launching a new product, program or project and need guidance. That guidance might involve determiningĀ whether it’s feasible to begin…

Living the start-up life: 2nd edition

Time doesn’t just fly — it pushesĀ forwardĀ like a rocket when you love what you do.Ā TheĀ Moonsail North team officially launchedĀ at the very end of 2014, just before the holidays. Our mission?Ā MarshalĀ storytelling and strategy to help innovators communicate and grow. It has…

A three-step guide to board diversity

Boards are governing bodiesĀ charged with the critical responsibility of overseeing an organization or company. While no two boards are exactly alike, the most successful boards share certain traits — with diversity being one. What is board diversity, and why is…

Demonstrating sustainability: A must for grant writing

For the past several years, more and more funders have become focused on sustainability. Most grant applications now ask you to answer The Sustainability Question, which is some variation of: ā€œHow will your organization sustain the program after the funding…