This month, #TeamMoonsail proudly supported the launch of Sparrow Health System's new podcast series, Sparrow Speaks. The podcast features local healthcare leaders addressing important topics and promoting the health and well-being of the Mid-Michigan community. Stream or download the latest episode today!
#TeamMoonsail has been supporting the Michigan Brain Injury Provider Council (MBIPC) as it fights to pass a #FeeScheduleFix that will protect access to care for auto accident survivors and keep quality providers in business. We've proudly assisted MBIPC with a volley of press releases and statements, a statewide provider survey (conducted by ROI Insight), legislative handouts, and social media post graphics.
Sparrow Health System's #HeartMonth campaign featured heart-healthy lifestyle tips and resources to encourage preventative action around heart disease. Check out their campaign to see how you can make every month heart month!
Did you know Michigan has a new auto insurance law? You are no longer guaranteed full medical coverage if you get into an accident—instead, you will need to choose unlimited lifetime benefits to ensure you are protected. Keep an eye out for the #ChooseUnlimited campaign spearheaded by the Michigan Brain Injury Provider Council—we’ve worked with them on billboards, social media and digital ads to educate consumers about the new law.
Over the past several weeks, #TeamMoonsail has practiced our allyship by holding space for those voices that urgently needed to ring out. We also proudly joined Black Americans and allies in observing Juneteenth, also known as Freedom Day, as a paid holiday. We're inspired by Black Lives Matter protests, and our blog post shares ways we've been listening and working to write a better story, together.
Looking to give more meaningful gifts this holiday season? Consider adding a twist to your usual White Elephant gift exchange with White Elephant for a Cause! Get colleagues, friends, or family to share a cause they're passionate about, and make a contribution in lieu of a gift. #TeamMoonsail outlines why you should — and gives you the simple rules to play — on our blog.
All Hallow's Eve is quickly approaching, and for all the superfans like #TeamMoonsail's Sedora and Lauren, that means cozying up on the couch to watch Hocus Pocus. Holiday traditions vary across families and cultures, but what links them is their storytelling roots. What makes us return, every spooky season, to this classic Halloween movie? Find out in the latest installment of our #StartYourStory series.
When starting a new project, #TeamMoonsail thinks first about how storytelling around that project can move an audience to act. But there’s another word in Moonsail North’s tagline that equally drives the work we do on behalf of our clients. See why reading Daniel Quinn's novel, Ishmael, got #TeamMoonsail's Lauren thinking about strategy, and learn why strategic thinking is the best way to fit your work into your business goals.
#TeamMoonsail welcomes Elexi Dailey to our crew of storytellers! Elexi excels at blending data analysis, graphic design, and writing to craft compelling stories, and earned her degree in Advertising Management from Michigan State University. We’re so excited to have her fresh energy and perspective at HQ!
“The days are long, but the years are short.” Gretchen Rubin’s quote about living holds true for agency life. Entire weeks, months and seasons can go by in a flash as a marketing communications and branding team immersed in client projects. If you’ve been with us from the beginning and can’t believe how fast it’s gone, please know that #TeamMoonsail can’t believe it either.
We couldn’t let the occasion go without finding a branded way to celebrate, and we’re excited today to reveal our brand refresh to mark our journey as a team and an agency. Read more about how our team experiences our new color palette and what we’re signaling with the update.
#TeamMoonsail enjoys supporting the end-of-year development efforts of our nonprofit clients, and we were proud to see so many champions for high quality early childhood education in the Silicon Valley area. These funds will go a long way in helping Educare provide even more services in 2019 that extend their high quality early learning beyond the walls of their center through teacher training workshops, new opportunities for family engagement, additions to their creative learning spaces, and more. Congrats to our friends at Educare!
#TeamMoonsail was proud to support a statewide poll of 800 likely Michigan voters commissioned by CPAN — the Coalition Protecting Auto No-Fault. The results of the poll revealed that nearly 8 in 10 Michiganders do not believe their insurance company wants to save them money, and nearly two-thirds reject any plan to limit or eliminate medical benefits for accident victims. In fact, most residents in Michigan blame the high auto insurance rates on the state's lack of oversight and overcharging by insurance companies. We're thrilled to find that most Michigan voters support the bipartisan package of bills CPAN has been trying to get the Michigan legislature to consider for over a year.