Our friends at Avalon Housing are proving that net-zero energy living is possible!
Veridian, a newly constructed sustainable neighborhood in Ann Arbor, Michigan, is one of the nation’s first solar-powered, net-zero and net-positive energy, fossil-fuel-free communities.
The Michigan Lakes and Streams Association (MLSA) is sporting a new visual identity that reflects their commitment to protecting Michigan’s inland waters for future generations!
#TeamMoonsail was thrilled to collaborate with this nonprofit to create a brand they’re proud to show off.
The layered shapes within the logo symbolize MLSA uniting forces to support, protect, and educate on the state’s beloved waterways. The vibrant colors convey the orange shades of a sunset sky over a lake — a symbol of community togetherness and shared appreciation for our beloved state. The lighter blue tone representing rivers and the darker blue tone representing lakes convey a sense of clean freshwater and tranquil waves touching the green land that embraces the waterways.
Developing a brand identity for a coalition is a delicate balancing act that requires authentic listening, blending different points of view, and engaging stakeholders in several modalities. Moonsail North customizes our brand identity development projects to ensure full stakeholder buy-in and a final result that represents the coalition’s collective vision, plus any cultural, linguistic, historical, or regional nuances that might impact the process.
LEAP’s new Capital Area Child Care Coalition (CACCC) website helps both child care providers and employers better support all parents and caregivers with more high-quality child care options.
This resource hub offers business operation and career expansion services for child care providers to ensure their programs are running at full capacity, plus child care resources and information for employers. Businesses can experience decreased absenteeism, a larger and stronger talent pool, and better productivity outcomes when they support the child care needs of their employees.
#TeamMoonsail was proud to amplify this launch through direct mail collateral, a paid social media campaign, and a geotargeted digital campaign. We look forward to the positive impact this will bring to the Greater Lansing region!
Huge thanks to Brandon from In8 Create for facilitating a fun LEGO Lab team connection activity where we engaged in Serious Play! Using LEGO bricks to tell stories added a layer of playful creativity for this storytelling crowd. Working with the same set of bricks, and under the same instructions, we each created very diverse builds, showing our differences in style, approach, and perspectives. It was great to learn more about each other in such a novel way!
Congratulations to the MSU College of Osteopathic Medicine Class of 2024 students who matched into residency programs this month on #MatchDay! Learn more about the college's 99.6% match rate.
As a full-service economic development organization, the Lansing Economic Area Partnership (LEAP) supports a thriving entrepreneurial ecosystem through a series of programs and services.
Congratulations to this prolific nonprofit for being selected as one of only 27 Small Business Support Hubs in Michigan! #TeamMoonsail enjoyed celebrating this momentous designation at an event earlier this month.
LEAP deepened its commitment to promoting a diverse business environment by launching Ascend, a groundbreaking Hispanic and Latino business accelerator program, and preparing to welcome another cohort into its Elevate business accelerator program for Black entrepreneurs.
#TeamMoonsail enjoyed seeing the movers and shakers of #LoveLansing's entrepreneurial ecosystem at the Lansing Regional SmartZone’s recent 15th Anniversary Celebration of the Technology Innovation Center (TIC)! The TIC is a business incubator for technology startups in the Greater Lansing region that has welcomed 120 businesses into the collaborative space since its launch.
The Michigan Healthcare Workforce Index, a first-of-its-kind report ranking the “health” of healthcare occupations in Michigan over the next 10 years, was released last week by the Michigan Health Council. The report will help assess the outlook of the field address shortages, and build a stronger healthcare workforce. We were pleased to see the report receive coverage across the state, including Crain’s Detroit Business, Bridge Magazine, Michigan Radio, and more. Check out this MLive story to learn more.
The Capital Region International Airport (LAN) officially locked in their LANding with American Airlines direct to Washington, D.C. through October 2028! We were thrilled to assist in a social media campaign to gain community support which resulted in letters from 800 mid-Michigan travelers, 23 governmental officials, and 65 business leaders. These letters were sent to the FAA and U.S. Department of Transportation to encourage renewal of this route. American Airlines officially gained federal regulatory approval for a five-year extension of daily nonstop flights from our state’s capital to our nation’s capital, which is a critical route for the community.
The Michigan State University College of Osteopathic Medicine (MSUCOM) recently released the spring version of their magazine #SpartanDO Journeys! This edition focuses on the ongoing HIV epidemic and how the college is continually supporting patients and fighting stigma around the disease. #TeamMoonsail was thrilled to assist in the creation and launch of the latest magazine — read the spring edition now!
The East Lansing community and beyond is heartbroken following the devastating events on Michigan State University's campus during the late hours of Feb. 13. #TeamMoonsail has strong ties to Michigan State, including several alums. We send our deepest condolences and love to all students, faculty, and community members who were affected by this senseless tragedy. Although we will forever be changed, the tenacity and compassion of our #SpartanStrong community will push us through — explore a plethora of resource and donation links today.