Tag: đź’ˇ Digital + Social Strategy

May 2023

The Capital Region International Airport (LAN) officially locked in their LANding with American Airlines direct to Washington, D.C. through October 2028! We were thrilled to assist in a social media campaign to gain community support which resulted in letters from 800 mid-Michigan travelers, 23 governmental officials, and 65 business leaders. These letters were sent to the FAA and U.S. Department of Transportation to encourage renewal of this route. American Airlines officially gained federal regulatory approval for a five-year extension of daily nonstop flights from our state’s capital to our nation’s capital, which is a critical route for the community.

April 2023

The Michigan State University College of Osteopathic Medicine (MSUCOM) recently released the spring version of their magazine #SpartanDO Journeys! This edition focuses on the ongoing HIV epidemic and how the college is continually supporting patients and fighting stigma around the disease. #TeamMoonsail was thrilled to assist in the creation and launch of the latest magazine — read the spring edition now!

March 2023

Every year, Michigan State University hosts Give Green Day in March, which aims to support various funds benefitting the local community and beyond. Our friends at MSU College of Osteopathic Medicine (MSUCOM) and College of Natural Science (NatSci) shared the cause on social media, raising funds to make a difference in the lives of all Spartans. #TeamMoonsail is proud to support and partner with our clients in giving back to our community — for more information, visit GivingDay.msu.edu.

February 2023

The East Lansing community and beyond is heartbroken following the devastating events on Michigan State University's campus during the late hours of Feb. 13. #TeamMoonsail has strong ties to Michigan State, including several alums. We send our deepest condolences and love to all students, faculty, and community members who were affected by this senseless tragedy. Although we will forever be changed, the tenacity and compassion of our #SpartanStrong community will push us through — explore a plethora of resource and donation links today.

January 2023

The Capital Region International Airport (LAN) had a momentous year in 2022! In their final "Quarterly Connections" newsletter of the year, #FlyLansing details exciting accomplishments, new destinations, on-site renovations, and much more. Our team was proud to have a role in the creation and distribution of each LAN newsletter last year, and we look forward to the future of #FlyLansing in 2023!

November 2022

The latest edition of the SpartanDO Journeys magazine spotlights the esteemed street medicine programs at the Michigan State University College of Osteopathic Medicine (MSUCOM), and how they support Michigan's most vulnerable populations. With winter on the horizon and homelessness remaining an epidemic in the United States, these programs continue to drive change in providing compassionate, culturally nuanced care for all people. #TeamMoonsail was proud to be involved in the writing, design, and distribution of this magazine, and we continue to be inspired by the students, faculty, and partners who are transforming health care.

September 2022

On Aug. 25, the Michigan Court of Appeals (COA) ruled in favor of auto accident victims across the state and voted against the retroactive application of no-fault reforms. In Ellen M Andary V USAA Casualty Insurance Company, the appeals panel found that any survivor who was injured prior to the 2019 reform law is still entitled to the lifetime, unlimited coverage they paid for. While this momentous decision works to restore life-saving care for thousands of survivors, anyone who has been injured after the reforms or in the future is not protected. Make your contribution toward the no-fault fight today, and learn more about the historic case.

July 2022

The National Partnership for Dental Therapy (NPDT) recently published their refreshed newsletter! #TeamMoonsail was excited to assist in the creation of "Filling the Gap: Dental Therapy Digest" which aims to provide readers with resources and news to achieve oral health equity nationwide. Read the first edition now!

NPDT also introduced a new social series this month! The campaign spotlights dental therapists who share their stories of promoting actionable impact and the advancement of dental access in their communities.

April 2022

Earth Day was globally commemorated on April 22. For our friends at the MSU College of Natural Science however, Earth Day is every day as they roll up their sleeves and take on solutions to some of the biggest challenges of our time. From geoengineering and solar panels to planting trees and using hydrological models, learn more about the work that MSU is putting in to stand as a climate leader. Read from NatSci researchers and others on the answers to five vital climate change questions.

March 2022

Moonsail North was proud to sponsor the Lansing Regional Chamber of Commerce March Economic Club Women in Leadership Panel this month! Listen to Rose's powerful introductory speech on storytelling as a subversive way to change dynamics, glean insightful #LeadershipLessons from panelists, and join our team in toasting to the inspiring women leaders of our community!

November 2021

The newly accredited Physician Assistant (PA) master's degree program at Michigan State University's College of Osteopathic Medicine is among the first in the nation to train PAs alongside DOs. By educating PAs—the fastest growing health care profession—the college is once again rising to meet health care challenges and improving access to medical care. Read more about the exciting future of the new #SpartanPA program.

October 2021

In honor of Breast Cancer Awareness Month, Sparrow Health System has initiated a campaign that aims to dispel popular myths surrounding the disease. From the number of men who are diagnosed with breast cancer to the role that genetics play Sparrow hopes to encourage others to routinely complete checkups—which in the long run will save lives and improve health.