Tag: 📈 Economic Development

December 2016

As a distributed team, we always look for fun ways to stay connected – and what better way to do that during the holidays than with a virtual ugly Christmas sweater party? Scott was off catching Pokémon, so his ugly Christmas t-shirt is all that could make it to the party (he was actually feeling under the weather). We shared our holiday traditions and reflections on a great year of growth for #TeamMoonsail! (Look out for a blog in January about why appear.in is our favorite video conferencing app.)

August 2016

Clients, long-time supporters, the business community, and new building neighbors joined us this month as we celebrated our new #TeamMoonsail HQ with a ribbon cutting hosted by the Lansing Regional Chamber of Commerce. It was a packed day, thanks to the official ribbon cutting, our social media themed photo booth, and the introduction of the newest -- and smallest -- member of #TeamMoonsail. Being community-focused is one of our company's core values, and we want to thank everyone who came out to celebrate with us! In this piece, Rose, who co-founded the company, reflects on growth -- of both business and baby.

May 2016

One of the many challenges — and opportunities too — of working in digital communications and the social media space is keeping up with trends. While the fundamentals of best storytelling practices don’t change, the distribution platforms we increasingly rely on do. Not only do they change, but they change quickly.

Social Media Examiner — an excellent resource for keeping up with the latest in digital media news — recently released its 2016 Social Media Marketing Industry Report. The report surveyed more than 5,000 digital marketers on how they are currently using social media to meet their goals, and how their plans may change in the future.

Since we spend a lot of time playing in the digital sandbox, we’re not surprised to see our strategies and tactics line up pretty well with the report’s findings.

April 2016

No matter what your professional field, it can be difficult to talk about yourself. It’s completely understandable — you are too close to the subject you’re trying to talk about, which makes it feel impossible to take a step back and assess. We love guiding clients through the branding process, whether it’s a new brand launch or a rebranding campaign. We also enjoy working with individuals on their personal branding. That's why our latest brochures and inserts include a fun but admittedly challenging exercise to help you tell your story with greater focus.