Tag: đź’¬ Marketing Communications + Branding

January 2021

New year, new look! To kick off 2021, #TeamMoonsail revamped our website portfolio to showcase our latest projects. Check it out to learn how we use storytelling and strategy to help innovators communicate and grow. Drop us a line if you're ready to collaborate and #StartYourStory! Did you know? There are over 121,000 DOs in the US, and almost six percent of those are #SpartanDO alumni! #TeamMoonsail is proud to help the Michigan State University College of Osteopathic Medicine chronicle the #WhiteCoatJourneys and accomplishments of its faculty, staff, students and alumni in their new e-magazine, SpartanDO Journeys.

October 2020

There's a lot of behind-the-scenes work that goes into our storytelling. Get to know our crew, and find out how we've grown over the years from a duo to what is now a full core creative and core specialization team. #TeamMoonsail loves branding, period.

We were thrilled to support Helping Women Period's rebrand to create a more inclusive, fun, and simple-yet-stunning logo!

We focused on a stylized drip under the “p” in “period” that tastefully hints at the liquid reality of a menstruator’s monthly cycle. The large circle—itself a period—frames the word “period” in a fun pop of color while proudly reclaiming space for period power.

September 2020

#TeamMoonsail had a blast with the talented Matthew Mitchell Photo, who captured our new team shots! We're often the ones directing creative shots and campaigns for clients, so it was a great change of pace. And, check out how fast we work inside our new office space! Many paths, one legacy. Every medical student has a unique White Coat Journey, a mosaic of experiences that have inspired them to become a physician, and countless patients and communities to help ahead of them.

#TeamMoonsail was honored to support the MSU College of Osteopathic Medicine in sharing stories of four first-year #SpartanDO students as they put on their white coats for the very first time — a rite of passage into the medical profession and a momentous milestone in this journey.

August 2020

We're thrilled to finally reveal our new creative space! We've dreamed of expanding into this space since our start in 2015, and we're excited to expand into a bigger, brighter, riverside office, while keeping our original office across the hallway for quieter maker time.

With easily moveable Vari desks and whiteboards, our entire office is designed to be reconfigured to facilitate meetings, creative brainstorms, and events of all sizes. We celebrated our new creative hub with a socially distanced and masked open house earlier this month, and we are deeply grateful for the overwhelming support we've received. Check out some of our favorite moments from the event, and if you attended, please share your photos and tag us! Whenever you're comfortable, swing by for a tour and then take a stroll on Downtown Lansing's ARTPath along the Lansing Riverwalk, which is right behind our space.

Thank you for all of your support — our story would not be complete without you.

May 2020

#TeamMoonsail's daily #WFH reality includes juggling pets and children during video calls, living in our Slack channels, and strategic snack and caffeine breaks to complete client work. Moonsail North was proud to support Michigan State University's College of Osteopathic Medicine in launching its first-ever virtual graduation ceremony, which honored the resilient #SpartanDO Class of 2020.

April 2020

The #OneSparrow campaign we launched this month for Sparrow Health System celebrates our local health care #COVID19heroes while they work on the front lines saving lives.

Moonsail North was proud to support Sparrow's talented digital team with this project. Please join us in thanking our local caregivers, and add the #OneSparrow frame to your profile picture on Facebook before the campaign ends this Thursday!

March 2020

What do you do when the highlight of your undergraduate career is upended by a global pandemic hitting home? MSU's College of Osteopathic Medicine navigated this reality this month. Because Match Day—an in-person celebration in which fourth-year medical students learn where they will spend the next few years in residency—could not be held as planned, these resilient #SpartanDO students took part in the college's first virtual #MatchDay2020 campaign.

Moonsail North was grateful to work with the talented College of Osteopathic comms crew to launch this social campaign. Congratulations to this Class of 2020 training to join the front lines of health care professionals healing the world—professionals like the physicians, nurses and staff at Sparrow Health System on COVID-19 front lines as we speak.

February 2020

#TeamMoonsail was thrilled to take home six awards from the Mid-Michigan Creative Alliance 2020 ADDY award ceremony! We're honored that our collaborations with Elizabeth Abdnour Law, Blooming Botanicals, The Scott Foundation, and Physicians Health Plan were recognized. Stories can take many forms, and we're glad that our storytelling came through across branding and marketing pieces.

January 2020

2020 is upon us, and so are predictions about the year to come! Our newest member of #TeamMoonsail, Ashlyn, explores four social trends that will improve your social media efforts this year. Find out how you can use stories, video engagement, and shopping to take your brand to the next level in 2020!

December 2019

As we wind down 2019, we’re donning our Ugly Christmas sweaters and toasting to another fast-paced year filled with story-inspiring collaborations, experiences and client impact. Thanks for being part of our journey. We look forward to creating strategic campaigns and compelling stories with you in 2020!

October 2019

All Hallow's Eve is quickly approaching, and for all the superfans like #TeamMoonsail's Sedora and Lauren, that means cozying up on the couch to watch Hocus Pocus. Holiday traditions vary across families and cultures, but what links them is their storytelling roots. What makes us return, every spooky season, to this classic Halloween movie? Find out in the latest installment of our #StartYourStory series.

September 2019

What can the movie Free Solo — which documents Alex Honnold's summit of El Capitan in Yosemite National Park, without a rope — teach us about telling stories for our businesses and providing value to our customers or clients? Find out from #TeamMoonsail's Sedora in the latest installment of our #StartYourStory series.