All Hallow's Eve is quickly approaching, and for all the superfans like #TeamMoonsail's Sedora and Lauren, that means cozying up on the couch to watch Hocus Pocus. Holiday traditions vary across families and cultures, but what links them is their storytelling roots. What makes us return, every spooky season, to this classic Halloween movie? Find out in the latest installment of our #StartYourStory series.
What can the movie Free Solo — which documents Alex Honnold's summit of El Capitan in Yosemite National Park, without a rope — teach us about telling stories for our businesses and providing value to our customers or clients? Find out from #TeamMoonsail's Sedora in the latest installment of our #StartYourStory series.
When starting a new project, #TeamMoonsail thinks first about how storytelling around that project can move an audience to act. But there’s another word in Moonsail North’s tagline that equally drives the work we do on behalf of our clients. See why reading Daniel Quinn's novel, Ishmael, got #TeamMoonsail's Lauren thinking about strategy, and learn why strategic thinking is the best way to fit your work into your business goals.
Thank you to Lansing Mayor Andy Schor for donating a Lansing Ignite suite for the game on July 9 to the Greater Lansing Food Bank, which we paddled for at their Empty Plates event! As an agency located downtown in Lansing, Michigan, we were thrilled to attend the game and get some #LoveLansing summer bonding time.
Why is it that when we see a slick smartphone on a plain white backdrop, we immediately think of Apple? It’s because our brains make associations even before our consciousness catches on. Along with logos, slogans, and jingles, we recognize brands through imagery. Here are 5 steps toward thoughtfully creating your brand’s visual language to help you #StartYourStory and build lasting brand equity.
#TeamMoonsail welcomes Elexi Dailey to our crew of storytellers! Elexi excels at blending data analysis, graphic design, and writing to craft compelling stories, and earned her degree in Advertising Management from Michigan State University. We’re so excited to have her fresh energy and perspective at HQ!
Did you catch our announcement last month about #TeamMoonsail's exciting brand refresh in celebration of our fifth anniversary milestone? If you’ve been with us from the beginning and can’t believe how fast it’s gone, please know that #TeamMoonsail can’t believe it either. Last month, we were excited to reveal our brand refresh marking our journey as a team and an agency.
“The days are long, but the years are short.” Gretchen Rubin’s quote about living holds true for agency life. Entire weeks, months and seasons can go by in a flash as a marketing communications and branding team immersed in client projects. If you’ve been with us from the beginning and can’t believe how fast it’s gone, please know that #TeamMoonsail can’t believe it either.
We couldn’t let the occasion go without finding a branded way to celebrate, and we’re excited today to reveal our brand refresh to mark our journey as a team and an agency. Read more about how our team experiences our new color palette and what we’re signaling with the update.
U.S. Green Building Council has officially announced their Top 10 LEED States — based on square feet of certified space per capita — for 2018! Some notable changes include Illinois moving from third to first place, Texas rejoining the list at fifth, and Washington joining at third! Congratulations to their team of innovators advancing sustainable construction both in the U.S. and globally.
#TeamMoonsail enjoys supporting the end-of-year development efforts of our nonprofit clients, and we were proud to see so many champions for high quality early childhood education in the Silicon Valley area. These funds will go a long way in helping Educare provide even more services in 2019 that extend their high quality early learning beyond the walls of their center through teacher training workshops, new opportunities for family engagement, additions to their creative learning spaces, and more. Congrats to our friends at Educare!
#TeamMoonsail visually told the inspiring Educare California at Silicon Valley story through an illustrated brochure that evokes a children's book. Our goal was to give an experiential feel to the unique educational and community-based services provided to children 5 and under in San Jose. We're thrilled to have learned that this day-in-the-life brochure is a finalist for the PR Daily 2018 Nonprofit PR Award in the Creative Assets, Printed Publication category!
#TeamMoonsail works with the amazing Washington, D.C-based U.S. Green Building Council crew week in and week out, and we were stoked to meet up with everyone in Chicago to support Greenbuild, the world’s largest event devoted to the green building industry. With the Windy City’s recent LEED for Cities certification, it was the perfect place to host the event. Scott, Rose and Lauren left Chicago with renewed conviction that, together, we will address climate change and ensure a sustainable future for all. Congratulations to USGBC on another seamless and inspiring event!