By Sedora Tantraphol
When you hear the Imperial March (Darth Vader’s theme), you know evil is coming.
When you hear Netflix’s familiar Ta-dum!, you know you’re about to get sucked into binge-watching an entire season of a show.
Sounds clue us in to emotions and trigger expectations—that’s why movie scores and commercial jingles are so powerful.
Associating a few distinctive notes with a brand makes it easily recognizable in audio formats (like radio or podcasts), or to accompany a visual (like a TV commercial or the Netflix logo when it plays before your movie starts). And, great jingles are infectious ear worms, getting stuck in your head for days to keep the brand top of mind for longer.
Recently, our team conducted an exercise to identify an “entrance hype song,” similar to baseball players when they go up to bat. It’s fun to think about a song that represents your attitude or how you’d like people to think of you.
This is our list of hype songs for each team member and brand ambassador. Can you guess which person (or furry brand ambassador) selected which song?
As brands evolve to reach target audiences across different mediums and compete against increasing noise on every channel, it’s a good practice to start thinking about an audio logo. What would it sound like: Hopeful? Fun? Serious? How could you use it: in videos about your services, in ads, on your website?
Check out these audio logos, and learn more about why they stick. When you’re ready to venture into the world of sonic branding, contact us—we’re ready to help you create a sound that creates a brand promise as strongly and effectively as a visual mark.