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Archive | Moonsail North services

The wind that powers #TeamMoonsail

By Lauren Tamboer In today’s digital world, the amount of content at our fingertips daily can be overwhelming. But #TeamMoonsail knows inspiration is often found in the most unlikely places. All it takes to find new sources for creativity is focusing on what motivates us, and sifting out the rest. #1 The passion of others […]

#TeamMoonsail’s 2016 Top Ten List — #4: Storytelling

4) Storytelling Neuroscientists and poets agree that humans crave stories. Whether establishing a narrative for a new project, recasting an old one so more of the story is told, pitching an already great story for wider readership, or using visuals and graphics to create more visceral connections, we love helping clients tell their unique stories. […]

Tips to boost your board’s year-end fundraising

By Sedora Tantraphol The holidays are quickly approaching, and while that usually signals a chaotic time of cooking, family time, holiday shopping, and general stress, for those in the nonprofit sector, that also means the added workload of year-end fundraising. Here are a few ways to boost your board’s fundraising engagement to help with year-end appeals. […]

Choosing the most powerful image: photo elements that grab a viewer’s attention

By Katie Stiefel     Adding visuals to any story creates a bigger impact and results in more engagement from viewers. But you can’t just pick any photo; you must be intentional in your visual storytelling. It’s important to choose great photos for everything from daily social media posts, website header photos and marketing ads to presentations, […]

Increase Engagement with Instagram Stories

By Katie Stiefel     UPDATE: On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories, Vine failed to protect itself from competitors. Similar to Meerkat, Vine did […]

Team Building Exercises to Drive Performance Improvement

By Sedora Tantraphol These two short and simple exercises can drive continuous performance improvement for your team. 1) Energy Drain / Gain (aka Pain Points and Bright Spots):  A Team-Building Exercise to Leverage Internal Resources The object of this exercise is to identify the tasks that drain your energy (pain points) and that give you […]

Using Snapchat for marketing: Making the most of Stories and Discover

By Emily Mata Last week, we shared the basics on how to create a Snapsterpiece. Once you’ve mastered that, you’re ready to take your engagement to the next level by creating Stories and by interacting with other brands through Discover. Like every social media platform, Snapchat requires authentic content creation and brand engagement. You can use […]

Snapchat 101: Getting Started

By Emily Mata Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in 2011, Snapchat has become a social media phenomenon. The popular app has 150 million active […]

Business startups, human startups, and celebrations

By Rose Tantraphol A year after launching a business startup, I was pregnant with a human startup — and this month, both came together as part of a ribbon-cutting celebration for Moonsail North’s new HQ, hosted by Lansing Regional Chamber of Commerce. What has struck me most about the common bond between having a business in its […]

How to create a Snapchat Geofilter: Promote your brand in a new way

By Katie Stiefel  Snapchat Geofilters are a great way for brands to engage with followers and to create a shared experience. You can create a temporary Geofilter, or a more permanent one. If you follow Moonsail North on Snapchat (username: Moonsailnorth), you probably saw the customized On-Demand Geofilter that we designed for our ribbon cutting […]

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