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Archive | Content marketing

Instagram tells a better story than Snap

By Katie Stiefel   Earlier this month, Instagram announced that over 200 million of its 700 million users are using Instagram Stories every day, up from 150 million in January. This means that more people are using Instagram Stories than Snap (formerly known as Snapchat) Stories, which last reported 158 million daily users in February. The stories […]

Increase Engagement with Instagram Stories

By Katie Stiefel     UPDATE: On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories, Vine failed to protect itself from competitors. Similar to Meerkat, Vine did […]

Oh, Snap! – Snapchat’s new name and glasses: a fun way to record everyday moments

By Katie Stiefel        Oh, Snap (Inc.)! Late last week, Snapchat announced it was rebranding itself as Snap Inc. and introduced a pair of techy sunglasses called Spectacles that will give users a fun new way to record and post photos and video on the app. The name change isn’t all that shocking to […]

Using Snapchat for marketing: Making the most of Stories and Discover

By Emily Mata Last week, we shared the basics on how to create a Snapsterpiece. Once you’ve mastered that, you’re ready to take your engagement to the next level by creating Stories and by interacting with other brands through Discover. Like every social media platform, Snapchat requires authentic content creation and brand engagement. You can use […]

Snapchat 101: Getting Started

By Emily Mata Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in 2011, Snapchat has become a social media phenomenon. The popular app has 150 million active […]

How good visual content helps you stand out on social media, online and in fundraising

By Sedora Tantraphol The internet, social media and nonprofit fundraising space are all crowded, but good visual design will help your content stand out from all the noise. Human beings are visual creatures — we process visual information much faster than written information. That explains why photos, infographics and videos get as much as 3 […]

Resources we love — a roundup of Moonsail North’s favorite free and low cost online resources

By Sedora Tantraphol We love to share resources here at Moonsail North. Because we work with both for-profit and non-profit organizations, we have included resources for both in this edition of our resource guide. Platforms constantly change, so we’ll update this list in future editions from time to time. What are your favorite resources? Team Performance We couldn’t […]

New emojis are coming to a smartphone near you

By Emily Mata Get ready to clink your cyber champagne glasses — dozens of new emojis are heading to your smartphone today. Unicode Consortium — the masterminds behind the popular digital hieroglyphs — have approved 72 new symbols for emotions, gestures, food, animals and sports — and there is something for everyone to like. The update, […]

Content marketing hacks session coming to Lansing

If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. We think this is a good thing, even though, of course, it’s important to ask the tough questions when it comes to content marketing’s effectiveness. Rose on our team is looking forward to being part of a content marketing panel taking place in […]

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