What’s “in” and what’s to come in the social world? By Samantha Capone Changing social media platform features can shape the way we tell stories and engage with followers online, so brands must keep up to stay connected to their…
Grow your following and increase engagement The Instagram landscape is oversaturated with tips and trends on how to get ahead, but if you want to build a successful brand on social media it’s important to nail the basics. If you’ve…
By Ashlyn Korienek New year, new social media strategy? Influencers and brands across the globe are preparing for 2020, refining their best practices for social media. With increasingly sophisticated content being published to social media platforms around the clock, it’s…
By Bri Baker ‘Tis the season for meaningful messaging! It’s the most wonderful time of the year, but for marketers, it can also be the busiest time of year. Brands both big and small are competing for the same space…
By Lauren Tamboer With 30 percent of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with…
By Lauren Tamboer Sprout Social is a social media management tool that helps organizations monitor, respond to, and measure social media efforts to ensure smarter communication. Sprout’s analytics go beyond post-specific metrics – they allow us to uncover valuable social…
By Bri Baker Election Day is just around the corner. Just in time for campaign season, Facebook has released platform updates affecting political ads. After navigating this new landscape for our public policy clients, here are tips to make your…
This week, PR Week, a publication that public relations professionals look to for news, analysis and features, reached out to Moonsail North’s co-founder, Rose Tantraphol, to discuss Facebook’s PR crisis. It was a pleasure to chat with @PRWeekUS corporate…
By Scott Swanson When The New York Times covers a change to Facebook’s news feed, you know it’s a big deal. And indeed it is. Facebook recently announced what had been rumored for months: that users will begin to see…
By Tori Zackery It’s no secret that social videos are among the most convincing and engaging ways to interact with an audience. Over 500 million people on Facebook watch video everyday and according to Forbes Magazine, internet video traffic will…
By Katie Stiefel I attended Digital Summit Detroit last month for a few chock-full days of digital strategy, innovation, technology – and hashtags. When you have a bunch of tech-loving people under one roof, it usually means there’s a hashtag involved.…
By Sedora Tantraphol Organizations in different sectors often use Facebook differently, just as nonprofits and for-profits may have widely varied uses for the powerhouse platform. If you serve as an administrator of a nonprofit’s Facebook business page, you may have found…