#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol A classic quest story archetype about a hero overcoming a challenge that will…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer When starting a new project, #TeamMoonsail thinks first about how storytelling around that…
By Sedora Tantraphol If you’re in the nonprofit world, you’ve probably heard the big news that Foundation Directory Online and GuideStar — two leaders in the social sector known for their information, tools, and resources critical to fundraising — merged…
By Bri Baker ‘Tis the season for meaningful messaging! It’s the most wonderful time of the year, but for marketers, it can also be the busiest time of year. Brands both big and small are competing for the same space…
By Lauren Tamboer With 30 percent of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with…
By Sedora Tantraphol Overview B Corps (benefit corporations) use the power of business as a force for good to solve social and environmental problems. As social/environmental change makers, B corps make a difference while still making money. B Corp certification signals…
By Sedora Tantraphol Here at Moonsail North, we love the opportunity to serve as thought-partners to clients who are on the critical cusp of launching a new product, program or project and need guidance. That guidance might involve determining whether it’s…
By Sedora Tantraphol Boards are governing bodies charged with the critical responsibility of overseeing an organization or company. While no two boards are exactly alike, the most successful boards share certain traits — with diversity being one. What is board diversity,…
By Sedora Tantraphol Let’s face it. Grant research requires a lot of grunt work. There’s just no getting around it. A thorough research and vetting process is key to focusing your limited energy and efforts on identifying the strongest fit…
By Sedora Tantraphol For the past several years, more and more funders have become focused on sustainability. Most grant applications now ask you to answer The Sustainability Question, which is some variation of: “How will your organization sustain the program…
