At the surface, we are all different — personalities, interests, and much more. But there’s one commonality we share: Everyone has a story. March 20 is World Storytelling Day, honoring the narratives we all tell, experience, and share throughout our…
When you hear the Imperial March (Darth Vader’s theme), you know evil is coming. When you hear Netflix’s familiar Ta-dum!, you know you’re about to get sucked into binge-watching an entire season of a show. Sounds clue us in to…
As we wind down 2019, we’re toasting to another fast-paced year filled with story-inspiring collaborations, experiences and client impact. 2019 was momentous for our team—we celebrated a milestone five-year anniversary with a new logo and collateral, HQ enhancements, and the…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sisi Zhang, an experienced multiple consultant who is part of our extended team of…
#StartYourStory with pen and paper or type it on the go By #TeamMoonsail Collaboration is one of #TeamMoonsail’s core values, and we try to balance tactile, personal touch points as much as digital storytelling and connections. In reflecting on how…
A lot has changed in our world over the past five years. The reach and influence of social media continued to expand while traditional media companies were forced to contract. Our technology got smarter—and more invasive. McDonald’s started serving all-day…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Bri Baker #TeamMoonsail works with clients to tell their stories on a daily basis. Storytelling…
Sprout Social is a social media management tool that helps organizations monitor, respond to, and measure social media efforts to ensure smarter communication. Sprout’s analytics go beyond post-specific metrics – they allow us to uncover valuable social media insights such…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Scott Swanson The concept of the “myth gap” plays a vital role in the latest…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer Last month, high schoolers organized one of the largest protests in American history…
 #StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. As a child of the ’90s, I’ve really been enjoying the reboot of The X-Files…
When The New York Times covers a change to Facebook’s news feed, you know it’s a big deal. And indeed it is. Facebook recently announced what had been rumored for months: that users will begin to see “less public content…