Tag: šŸ¤© Branding

October 2025

The Michigan Lakes and Streams Association (MLSA) is sporting a new visual identity that reflects their commitment to protecting Michiganā€™s inland waters for future generations!

#TeamMoonsail was thrilled to collaborate with this nonprofit to create a brand theyā€™re proud to show off.

The layered shapes within the logo symbolize MLSA uniting forces to support, protect, and educate on the stateā€™s beloved waterways. The vibrant colors convey the orange shades of a sunset sky over a lake ā€” a symbol of community togetherness and shared appreciation for our beloved state. The lighter blue tone representing rivers and the darker blue tone representing lakes convey a sense of clean freshwater and tranquil waves touching the green land that embraces the waterways.

September 2025

Developing a brand identity for a coalition is a delicate balancing act that requires authentic listening, blending different points of view, and engaging stakeholders in several modalities. Moonsail North customizes our brand identity development projects to ensure full stakeholder buy-in and a final result that represents the coalitionā€™s collective vision, plus any cultural, linguistic, historical, or regional nuances that might impact the process.

April 2023

The Michigan State University College of Osteopathic Medicine (MSUCOM) recently released the spring version of their magazine #SpartanDO Journeys! This edition focuses on the ongoing HIV epidemic and how the college is continually supporting patients and fighting stigma around the disease. #TeamMoonsail was thrilled to assist in the creation and launch of the latest magazine ā€” read the spring edition now!

April 2022

Earth Day was globally commemorated on April 22. For our friends at the MSU College of Natural Science however, Earth Day is every day as they roll up their sleeves and take on solutions to some of the biggest challenges of our time. From geoengineering and solar panels to planting trees and using hydrological models, learn more about the work that MSU is putting in to stand as a climate leader. Read from NatSci researchers and others on the answers to five vital climate change questions.

March 2022

Moonsail North was proud to sponsor the Lansing Regional Chamber of Commerce March Economic Club Women in Leadership Panel this month! Listen to Rose's powerful introductory speech on storytelling as a subversive way to change dynamics, glean insightful #LeadershipLessons from panelists, and join our team in toasting to the inspiring women leaders of our community!

October 2020

There's a lot of behind-the-scenes work that goes into our storytelling. Get to know our crew, and find out how we've grown over the years from a duo to what is now a full core creative and core specialization team. #TeamMoonsail loves branding, period.

We were thrilled to support Helping Women Period's rebrand to create a more inclusive, fun, and simple-yet-stunning logo!

We focused on a stylized drip under the ā€œpā€ in ā€œperiodā€ that tastefully hints at the liquid reality of a menstruatorā€™s monthly cycle. The large circleā€”itself a periodā€”frames the word ā€œperiodā€ in a fun pop of color while proudly reclaiming space for period power.

The Conscious Closet Book with Miles the Moon plush toy mascot

3 storytelling tactics to use in your next marketing campaign

At the surface, we are all different ā€” personalities, interests, and much more. But thereā€™s one commonality we share: Everyone has a story. March 20 is World Storytelling Day, honoring the narratives we all tell, experience, and share throughout ourā€¦

February 2020

#TeamMoonsail was thrilled to take home six awards from the Mid-Michigan Creative Alliance 2020 ADDY award ceremony! We're honored that our collaborations with Elizabeth Abdnour Law, Blooming Botanicals, The Scott Foundation, and Physicians Health Plan were recognized. Stories can take many forms, and we're glad that our storytelling came through across branding and marketing pieces.

January 2020

2020 is upon us, and so are predictions about the year to come! Our newest member of #TeamMoonsail, Ashlyn, explores four social trends that will improve your social media efforts this year. Find out how you can use stories, video engagement, and shopping to take your brand to the next level in 2020!

#TeamMoonsailā€™s Top 5 Moments of 2019

As we wind down 2019, weā€™re toasting to another fast-paced year filled with story-inspiring collaborations, experiences and client impact. 2019 was momentous for our teamā€”we celebrated a milestone five-year anniversaryĀ  with a new logo and collateral, HQ enhancements, and theā€¦