Tag: đź’¬ Marketing Communications + Branding

January 2026

We've had a LANtastic time working with our friends at Capital Region International Airport (LAN) on various digital and social media campaigns to support their limited-time flights to Cancun, Los Cabos, and Punta Cana.

Be sure to check out their 2026 tropical flights, offered for a limited time through Apple Vacations from late January through early April!

Before you take flight, be sure to snap a photo near their main terminal entrance. We were proud to help with this newly installed design — it’s just “plane” perfect for a photo opp before your flight!

October 2025

The Michigan Lakes and Streams Association (MLSA) is sporting a new visual identity that reflects their commitment to protecting Michigan’s inland waters for future generations!

#TeamMoonsail was thrilled to collaborate with this nonprofit to create a brand they’re proud to show off.

The layered shapes within the logo symbolize MLSA uniting forces to support, protect, and educate on the state’s beloved waterways. The vibrant colors convey the orange shades of a sunset sky over a lake — a symbol of community togetherness and shared appreciation for our beloved state. The lighter blue tone representing rivers and the darker blue tone representing lakes convey a sense of clean freshwater and tranquil waves touching the green land that embraces the waterways.

September 2025

Developing a brand identity for a coalition is a delicate balancing act that requires authentic listening, blending different points of view, and engaging stakeholders in several modalities. Moonsail North customizes our brand identity development projects to ensure full stakeholder buy-in and a final result that represents the coalition’s collective vision, plus any cultural, linguistic, historical, or regional nuances that might impact the process.

March 2025

Our friends at Charitable Gift America are working behind the scenes to connect talent with supporting a good cause!

This season, Michigan State Baseball and lefthanded strikeout specialist Joseph Dzierwa are teaming up to support 6-year-old Luca Wright, who is currently battling B-cell acute lymphoblastic leukemia.

Through Team IMPACT, an organization that matches children facing serious illness and disability with college sports teams, MSU Baseball selected Luca to be their prized recruit for this season!

February 2025

Being prepared to quickly and effectively respond to a crisis situation can make or break your organization.

Nonprofits in particular are facing a lot of uncertainty with unexpected and rapid changes happening at the federal level.

Moonsail North collaborated with many clients immediately to conduct crisis communications landscape scanning and support them with strategy, planning, and talking points to reach key audiences quickly during emergency situations.

September 2024

#FlyLansing doesn’t just organize great travel experiences – they create great community experiences, as well!

#TeamMoonsail had a ball attending their annual MSU Football tailgate event this month!

February 2024

As a full-service economic development organization, the Lansing Economic Area Partnership (LEAP) supports a thriving entrepreneurial ecosystem through a series of programs and services.

Congratulations to this prolific nonprofit for being selected as one of only 27 Small Business Support Hubs in Michigan! #TeamMoonsail enjoyed celebrating this momentous designation at an event earlier this month.

LEAP deepened its commitment to promoting a diverse business environment by launching Ascend, a groundbreaking Hispanic and Latino business accelerator program, and preparing to welcome another cohort into its Elevate business accelerator program for Black entrepreneurs.

November 2023

#TeamMoonsail enjoyed seeing the movers and shakers of #LoveLansing's entrepreneurial ecosystem at the Lansing Regional SmartZone’s recent 15th Anniversary Celebration of the Technology Innovation Center (TIC)! The TIC is a business incubator for technology startups in the Greater Lansing region that has welcomed 120 businesses into the collaborative space since its launch.

September 2023

We proudly partnered with Charitable Gift America on the first–of–its–kind, #CGASigningDay, where 109 Spartan athletes representing 11 sports committed to giving back 5% of their Name, Image, and Likeness (NIL) contract value to a charitable organization of their choice. Congratulations to CGA board president Dr. Thomas Dieters and his wife Val for championing charitable giving and making a difference in so many lives. (Special thanks to our friend Matthew Mitchell Photo for capturing the excitement of the day!)

July 2023

The Michigan Healthcare Workforce Index, a first-of-its-kind report ranking the “health” of healthcare occupations in Michigan over the next 10 years, was released last week by the Michigan Health Council. The report will help assess the outlook of the field address shortages, and build a stronger healthcare workforce. We were pleased to see the report receive coverage across the state, including Crain’s Detroit Business, Bridge Magazine, Michigan Radio, and more. Check out this MLive story to learn more.

June 2023

This month, our marketing coordinator Nick traveled to Orlando to represent Charitable Gift America at the #NACDA23 convention to talk about name, image, and likeness (NIL) solutions with university administrators. #TeamMoonsail was proud to design trade show materials, including a booth backdrop, brochures, business cards, and promotional giveaway items, while providing on-the-ground communications support throughout the event. It’s an honor to collaborate with the leader in charitable NIL solutions that effectively engage student-athletes!

April 2023

The Michigan State University College of Osteopathic Medicine (MSUCOM) recently released the spring version of their magazine #SpartanDO Journeys! This edition focuses on the ongoing HIV epidemic and how the college is continually supporting patients and fighting stigma around the disease. #TeamMoonsail was thrilled to assist in the creation and launch of the latest magazine — read the spring edition now!