Did you know that one of the most widely-used drugs in the fight against cancer was discovered at Michigan State University by NatSci researchers? Today, decades after its FDA approval, the licensing revenue from Cisplatin continues to support the MSU enterprise, allowing the university to fund innovative research that advances the common good with uncommon will. On August 3 and 4, join MSU NatSci to commemorate #40YearsOfCures and hear how the drug has evolved and is used today.
#TeamMoonsail is so excited to welcome Brianna Baker, who was part of the Moonsail North team as one of our first interns in 2015, and is now joining full-time as our Client Experience Specialist. Bri is a Michigan State University alumna with a degree in Advertising and Public Relations. She brings a wealth of experience in PR and client relationship management to #TeamMoonsail, but what we're most excited about is having her creative vision and innovative approach back at our HQ.
Bri recognizes the importance of human connection and enjoys learning the nuances and complexities each client brings to the table. In her free time Bri can be found attempting a new DIY project she likely found on Pinterest (not unlike the amazing, branded succulent she made, above!), exploring the beautiful state of Michigan with friends and family, (over)indulging in ice cream or giving her heart to the community through volunteering.
#TeamMoonsail is so excited to welcome Lauren Tamboer as a full-time member of the team! In her new role as communications specialist, Lauren will use her creativity and talent to continue to support strategic communications, digital marketing, social media execution and reporting, strategic planning, and more. Lauren started her career at Michigan State University, where she studied Communication and minored in Environmental Sustainability Studies. She served as the communications coordinator in the university’s Office of Campus Sustainability, where she sharpened her skills across digital media production, communications campaign design, and editorial writing.
While starting as an intern at Moonsail North, Lauren continued to refine her expertise with a Master’s in Communication, also from MSU. She loves thinking big picture to execute long-term strategy, but also relishes in the use of detailed metrics to inform day-to-day tactics. Her love for all types and temperatures of coffee is unmatched and her blue-eyed mutt, Freyja, is her favorite part of the end of her day.
No matter what your professional field, it can be difficult to talk about yourself. It’s completely understandable — you are too close to the subject you’re trying to talk about, which makes it feel impossible to take a step back and assess. We love guiding clients through the branding process, whether it’s a new brand launch or a rebranding campaign. We also enjoy working with individuals on their personal branding. That's why our latest brochures and inserts include a fun but admittedly challenging exercise to help you tell your story with greater focus.