If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. We think this is a good thing, even though, of course, it’s important to ask the tough questions when it comes to content marketing’s effectiveness. Rose on…
By Sedora Tantraphol Here at Moonsail North, we love the opportunity to serve as thought-partners to clients who are on the critical cusp of launching a new product, program or project and need guidance. That guidance might involve determining whether it’s…
By Sedora Tantraphol We grammed about adult coloring books last summer as an installment in our #WellnessWednesday series. We blogged about them in our Christmas Gift Ideas list and had to include our own mandala to color in our latest…
Time doesn’t just fly — it pushes forward like a rocket when you love what you do. The Moonsail North team officially launched at the very end of 2014, just before the holidays. Our mission? Marshal storytelling and strategy to help innovators communicate and grow. It has…
By Scott Swanson There are days that I wish I were a scientist—an astrophysicist cool as Neil deGrasse Tyson maybe, or a climate scientist studying the impacts of global warming. Then I remember that my only high school C came…
By Rose Tantraphol Members of #TeamMoonsail get the question all the time: Why “Moonsail North”? It was a treat to get a call from FOCUS, the magazine of the Lansing Regional Chamber of Commerce, to chat about this question and several others, including…
By Rose Tantraphol No matter what your professional field, it can be difficult to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but who dread writing up their own personal bio. It’s completely understandable — you are…
By Rose Tantraphol Here at Moonsail North, we are huge fans of LinkedIn, the professional social network available in 24 languages and boasting more than 414,000,000 members globally. Our team members have been conducting hands-on, one-on-one and group trainings for years now, and…
By Rose Tantraphol In our last post, we talked about how powerless it can feel to be a user or an administrator of a social media account. When Facebook quietly changes your business page settings, there’s simply not much you can…
By Rose Tantraphol If you serve as an administrator of a Facebook business page, you may have noticed a change in options for toggling between your personal and business accounts. It’s basically muscle memory at this point — I click on…
By Scott Swanson As a millennial whose first career was as a reporter for a print newspaper, it’s been fascinating to watch the changes in the media landscape. All over the country, new and established media outlets continue to grapple…
By Sedora Tantraphol Boards are governing bodies charged with the critical responsibility of overseeing an organization or company. While no two boards are exactly alike, the most successful boards share certain traits — with diversity being one. What is board diversity,…