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Increase Engagement with Instagram Stories

UPDATE: On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories,…

Arts Night Out at Moonsail North

Arts Night Out, monthly Friday art events organized by the Arts Council of Greater Lansing, allow residents of the #LoveLansing community to discover local artists of all different mediums in some of their favorite places around the Greater Lansing area.…

Team Building Exercises to Drive Performance Improvement

These two short and simple exercises can drive continuous performance improvement for your team. 1) Energy Drain / Gain (aka Pain Points and Bright Spots):  A Team-Building Exercise to Leverage Internal Resources The object of this exercise is to identify…

Twitter makes visual storytelling easier

Earlier this summer, we wrote about Twitter’s announcement to roll out some much needed improvements. Of the four updates that we detailed, one of the changes was implemented yesterday. Twitter users are now able to craft a tweet with visuals…

Apps with staying power

“Hey, check out this Vine!” When was the last time you heard those words? Chances are, not recently. An app’s shelf life lasts as long as it can hold users’ attention, and Vine did not stand a chance after Instagram…

Snapchat 101: Getting Started

Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in 2011, Snapchat has…