Newsletter

Dive into creative collaborations, industry insights and more!

October 2016

On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories, Vine…

September 2016

We’re excited to announce the addition of a communications specialist position to our team. Katie has a creative knack for storytelling across platforms, including an eye for visual communications and a discipline for maintaining brand consistency. Read more about Katie…

August 2016

Clients, long-time supporters, the business community, and new building neighbors joined us this month as we celebrated our new #TeamMoonsail HQ with a ribbon cutting hosted by the Lansing Regional Chamber of Commerce. It was a packed day, thanks to…

July 2016

#TeamMoonsail’s love of collaborating with innovators across different sectors inspired us to start a guest blog series. Each month, we’ll tap an expert in our networks to share their insights. In our inaugural guest blog, literary agent Taylor Martindale Kean…

June 2016

Twitter’s big changes have begun. This month, Twitter began rolling out four key updates by introducing the ability to retweet and quote tweet yourself. The changes, which are explained in-depth in our blog post, tweak the 140-character limit and aim…

May 2016

One of the many challenges — and opportunities too — of working in digital communications and the social media space is keeping up with trends. While the fundamentals of best storytelling practices don’t change, the distribution platforms we increasingly rely…

April 2016

No matter what your professional field, it can be difficult to talk about yourself. It’s completely understandable — you are too close to the subject you’re trying to talk about, which makes it feel impossible to take a step back…

March 2016

You don’t necessarily have to be a pay-per-click expert to get a solid return on investment. If you’re interested in going at it alone, here are a few tips to get you started in the wild world of AdWords.

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