Storytelling Corner

Exploring storytelling lessons from popular media

News in a digital world: 5 tips to boost your audience online

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As a millennial whose first career was as a reporter for a print newspaper, it’s been fascinating to watch the changes in the media landscape. All over the country, new and established media outlets continue to grapple with the best…

A three-step guide to board diversity

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Boards are governing bodies charged with the critical responsibility of overseeing an organization or company. While no two boards are exactly alike, the most successful boards share certain traits — with diversity being one. What is board diversity, and why is…

Grant research: Focus your fundraising energy on the best fit grants

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Let’s face it. Grant research requires a lot of grunt work. There’s just no getting around it. A thorough research and vetting process is key to focusing your limited energy and efforts on identifying the strongest fit grants. In the…

Demonstrating sustainability: A must for grant writing

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For the past several years, more and more funders have become focused on sustainability. Most grant applications now ask you to answer The Sustainability Question, which is some variation of: “How will your organization sustain the program after the funding…

Shut up and take even more of our money: Pinterest increases targeted ad capabilities

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Promoted Pins Just Got More Sophisticated Back in January, we gave you the exciting news that small and medium sized businesses can now pay for promoted pins — similar to buying ads on Facebook or other social media platforms. Promoted…

Facebook Canvas: The cutting edge of mobile advertising

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Are you reaching your audience on mobile? If you’re not, you might not be reaching them at all. Facebook has 1.4 billion active mobile users every month – and more importantly, 47 percent of its total user base only uses…

Getting started with AdWords: 6 tips for PPC newbies

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Google AdWords can be a confusing beast at first blush. A complicated user interface, different keyword match types, search network vs. display network — it can feel overwhelming to the uninitiated. Compound the variables with the fact that Google constantly…

Google AdWords via Google Ad Grants: A must-have for nonprofits

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It’s tough out there for a nonprofit. Public funding is dwindling. There are too many organizations competing for too little money. Keeping the doors open can be hard enough, let alone getting the message out about the great work you do.…

Snapchat’s newest face-swapping filter (brands beware!)

If you’re over 25, chances are that you roll your eyes when you hear about how popular Snapchat is. If you’re under 25, you’re probably too busy keeping up with DJ Khaled’s Apple Ciroc-fueled, major key adventures to notice all the…

Early reactions to Facebook Reactions

For ages, the denizens of Facebook have demanded a dislike button. And today, Facebook complied . . . kind of. Facebook Reactions, which is now available to all Facebook users, is being billed as an extension of the like button,…

A must-use Google AdWords update for digital managers on iOS

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Google is one of the most innovative, forward-thinking companies in the world. (Its parent company, Alphabet, is also now the world’s most valuable company.) When it comes to certain niche services, however, Google can also be head-scratchingly slow. Google+, the tech giant’s…

Shut up and take our money: Pinterest’s buyable pins

Back in July, we gave you (P)insight into Pinterest’s new buyable pins. Buyable pins feature a blue “buy it” button next to the red “pin it” button that allows you to purchase the product instantly. So far they’ve only been…

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