#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Scott Swanson As a child of the ’90s, I’ve really been enjoying the reboot…
By Scott Swanson When The New York Times covers a change to Facebook’s news feed, you know it’s a big deal. And indeed it is. Facebook recently announced what had been rumored for months: that users will begin to see…
By Katie Stiefel Snapchat Geofilters are a great way for brands to engage with followers and to create a shared experience. You can create a temporary Geofilter, or a more permanent one. If you follow Moonsail North on Snapchat (username:…
By Rose Tantraphol No matter what your professional field, it can be difficult to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but who dread writing up their own personal bio. It’s completely understandable — you are…
By Rose Tantraphol It was a pleasure to be share a presentation on developing a personal brand as part of today’s41st annual Kaleidoscope event presented by the Sparrow Foundation and Women Working Wonders. Kaleidoscope is designed to empower, enrich, and inspire women through…
by Brianna Baker Canva has long been one of Moonsail North’s favorite free design tools. We use Canva to spice up our social media by creating sharable inspirational quotes, adding visual elements to our blog posts, and bringing facts to…
By Katie Stiefel We are just days away from the most wonderful week of the year: Discovery Channel’s Shark Week. I’m not the only one who thinks this week is wonderful. Discovery Channel is encouraging social media users to start…
By Rose Tantraphol Like so many around the world, I was overwhelmed when the U.S. Supreme Court made same-sex marriage legal in all 50 states in its landmark June 26 decision. I live in Michigan now, where gay marriage was only legal for less…
If you use social media for personal or professional branding, make sure you take a tour of your accounts — and do it soon. By Rose We’re getting dangerously close to the end of January. It’s that time of year when you can…