Tag Archives: branding

Five tips for dealing with “Facebook Zero”

By Scott Swanson When The New York Times covers a change to Facebook’s news feed, you know it’s a big deal. And indeed it is. Facebook recently announced what had been rumored for months: that users will begin to see “less public content like posts from businesses, brands, and media,” and instead see more from […]

How to create a Snapchat Geofilter: Promote your brand in a new way

By Katie Stiefel  Snapchat Geofilters are a great way for brands to engage with followers and to create a shared experience. You can create a temporary Geofilter, or a more permanent one. If you follow Moonsail North on Snapchat (username: Moonsailnorth), you probably saw the customized On-Demand Geofilter that we designed for our ribbon cutting […]

Branding 101: Have you nailed your eight-word mission statement yet?

By Rose Tantraphol No matter what your professional field, it can be difficult to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but who dread writing up their own personal bio. It’s completely understandable — you are too close to the subject you’re trying to talk about, which makes it feel impossible to take a […]

Developing an authentic personal brand

  By Rose Tantraphol It was a pleasure to be share a presentation on developing a personal brand as part of today’s41st annual Kaleidoscope event presented by the Sparrow Foundation and Women Working Wonders. Kaleidoscope is designed to empower, enrich, and inspire women through a focus on women’s health and education initiatives, and by offering unique opportunities to learn […]

Create a high impact infographic in Canva – for free!

by Brianna Baker Canva has long been one of Moonsail North’s favorite free design tools. We use Canva to spice up our social media by creating sharable inspirational quotes, adding visual elements to our blog posts, and bringing facts to life through eye-catching infographics and so much more. And though we deeply love Canva, it […]

Why Shark Week is so fintastic

By Katie Stiefel We are just days away from the most wonderful week of the year: Discovery Channel’s Shark Week. I’m not the only one who thinks this week is wonderful. Discovery Channel is encouraging social media users to start conversation using the hashtags #MostWonderfulWeek and #Sharkweek.           If you’re not […]

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