Storytelling Corner

Exploring storytelling lessons from popular media

8 Reasons why traveling makes you a better, creative person

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One of my favorite quotes on traveling is: “The world is a book and those who do not travel read only a page” by  St. Augustine. Or, put a different way: “One’s destination is never a place, but a new…

How to keep your DSLR camera clean

It’s summertime and you’re framing the photo you’re taking with your DSLR camera with the beach in the foreground and the sunset in the background. But wait–what are those gray spots in the top corner? Birds? Nope. It’s dust on…

Content marketing hacks session coming to Lansing

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If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. We think this is a good thing, even though, of course, it’s important to ask the tough questions when it comes to content marketing’s effectiveness. Rose on…

5 questions you should ask before starting a project

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Here at Moonsail North, we love the opportunity to serve as thought-partners to clients who are on the critical cusp of launching a new product, program or project and need guidance. That guidance might involve determining whether it’s feasible to begin…

Color me stressless: Why you should Join the adult coloring book craze

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We grammed about adult coloring books last summer as an installment in our #WellnessWednesday series. We blogged about them in our Christmas Gift Ideas list and had to include our own mandala to color in our latest brochures. There are…

Living the start-up life: 2nd edition

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Time doesn’t just fly — it pushes forward like a rocket when you love what you do. The Moonsail North team officially launched at the very end of 2014, just before the holidays. Our mission? Marshal storytelling and strategy to help innovators communicate and grow. It has…

Storytelling the sciences

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There are days that I wish I were a scientist—an astrophysicist cool as Neil deGrasse Tyson maybe, or a climate scientist studying the impacts of global warming. Then I remember that my only high school C came in chemistry, and…

Why the name ‘Moonsail North’? FOCUS magazine chats with our team.

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Members of #TeamMoonsail get the question all the time: Why “Moonsail North”? It was a treat to get a call from FOCUS, the magazine of the Lansing Regional Chamber of Commerce, to chat about this question and several others, including what puts the…

Branding 101: Have you nailed your eight-word mission statement yet?

No matter what your professional field, it can be difficult to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but who dread writing up their own personal bio. It’s completely understandable — you are too close to the…

The one LinkedIn trick you need to know

Here at Moonsail North, we are huge fans of LinkedIn, the professional social network available in 24 languages and boasting more than 414,000,000 members globally. Our team members have been conducting hands-on, one-on-one and group trainings for years now, and LinkedIn’s feature…

Show your accounts who’s boss (and change your Twitter, Instagram settings)

In our last post, we talked about how powerless it can feel to be a user or an administrator of a social media account. When Facebook quietly changes your business page settings, there’s simply not much you can do except accept the…

Trouble switching to your Facebook business page?

If you serve as an administrator of a Facebook business page, you may have noticed a change in options for toggling between your personal and business accounts. It’s basically muscle memory at this point — I click on the drop-down arrow at the…

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