Grow your following and increase engagement The Instagram landscape is oversaturated with tips and trends on how to get ahead, but if you want to build a successful brand on social media it’s important to nail the basics. If you’ve…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer When starting a new project, #TeamMoonsail thinks first about how storytelling around that…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sisi Zhang, an experienced multiple consultant who is part of our extended team of…
A lot has changed in our world over the past five years. The reach and influence of social media continued to expand while traditional media companies were forced to contract. Our technology got smarter—and more invasive. McDonald’s started serving all-day…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer Storytelling steers everything we do at Moonsail North. #TeamMoonsail is made up of…
If you’re in the nonprofit world, you’ve probably heard the big news that Foundation Directory Online and GuideStar — two leaders in the social sector known for their information, tools, and resources critical to fundraising — merged in early February…
With 30 percent of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with our clients early…
Sprout Social is a social media management tool that helps organizations monitor, respond to, and measure social media efforts to ensure smarter communication. Sprout’s analytics go beyond post-specific metrics – they allow us to uncover valuable social media insights such…
Election Day is just around the corner. Just in time for campaign season, Facebook has released platform updates affecting political ads. After navigating this new landscape for our public policy clients, here are tips to make your experience easier. Facebook…
3) Collaborations We had a blast collaborating with change makers on a range of fun projects this year, including branding, communications, social media, grants, and website builds, to name a few. From creating logos and brochures to launching social media profiles…
A year after launching a business startup, I was pregnant with a human startup — and this month, both came together as part of a ribbon-cutting celebration for Moonsail North’s new HQ, hosted by Lansing Regional Chamber of Commerce. What has struck…
A few years ago, I was called in to facilitate a team crisis meeting to address low morale in the office. There was a lot to unpack, but it boiled down to a lot of tension, mistrust, and a…