The internet, social media and nonprofit fundraising space are all crowded, but good visual design will help your content stand out from all the noise. Human beings are visual creatures — we process visual information much faster than written information.ā¦
We love to share resources here at Moonsail North. Because weĀ work with both for-profit and non-profit organizations, we have included resources for both inĀ this edition of ourĀ resource guide. Platforms constantly change, so we’ll update this list in future editions fromā¦
Overview B Corps (benefit corporations) use the power of business as a force for good to solve social and environmental problems. As social/environmental change makers, B corps make a difference while still making money. B Corp certification signals to consumersā¦
No matter what your professional field, it can be difficult to talk about yourself. Itās completely understandable ā you are too close to the subject youāre trying to talk about, which makes it feel impossible to take a step back and assess. We love guiding clients through the branding process, whether itās a new brand launch or a rebranding campaign. We also enjoy working with individuals on their personal branding. That's why our latest brochures and inserts include a fun but admittedly challenging exercise to help you tell your story with greater focus.
If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. WeĀ think this is a good thing, even though, of course, it’sĀ important to ask the tough questions when it comes to content marketing’s effectiveness. RoseĀ onā¦
Members ofĀ #TeamMoonsail get theĀ question all the time: Why “Moonsail North”? It was a treat to get a call fromĀ FOCUS, the magazine of the Lansing Regional Chamber of Commerce, to chat about this question and several others, including what puts theā¦
No matter what your professional field, it can be difficultĀ to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but whoĀ dread writing up their own personal bio.Ā It’s completely understandableĀ — you are tooĀ close to theā¦
It was a pleasure toĀ be share a presentation on developing a personal brandĀ as part ofĀ today’s41st annual Kaleidoscope event presented by the Sparrow Foundation and Women Working Wonders. Kaleidoscope is designed to empower, enrich, and inspire women through a focus onā¦
Canva has long been one of Moonsail Northās favorite free design tools. We use Canva to spice up our social media by creating sharable inspirational quotes, adding visual elements to our blog posts, and bringing facts to life through eye-catchingā¦
We are just days away from the most wonderful week of the year: Discovery Channelās Shark Week. Iām not the only one who thinks this week is wonderful. Discovery Channel is encouraging social media users to start conversation using theā¦
Like so many around the world, I wasĀ overwhelmed when the U.S. Supreme CourtĀ made same-sexĀ marriage legal in all 50 states in its landmark June 26 decision. I live in Michigan now, where gay marriageĀ was only legal for less than a dayĀ lastā¦
If you useĀ social media for personal or professional branding, make sure you take aĀ tour of your accountsĀ ā and do it soon. By Rose We’re getting dangerously close to the end of January. It’s that time of year when you canā¦