We all have stories to tell. Stories bring us together, empower us to take action, and connect us while we’re apart — it’s at the fiber of our very being. As a team of storytellers, we know the importance of…
When you hear the Imperial March (Darth Vader’s theme), you know evil is coming. When you hear Netflix’s familiar Ta-dum!, you know you’re about to get sucked into binge-watching an entire season of a show. Sounds clue us in to…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol A classic quest story archetype about a hero overcoming a challenge that will…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer When starting a new project, #TeamMoonsail thinks first about how storytelling around that…
#TeamMoonsail was thrilled to welcome our new marketing coordinator, Elexi Dailey, to the team this May. Elexi earned a degree in Advertising Management from Michigan State University, and minored in Public Relations and Graphic Design. Her background blends data analysis,…
#StartYourStory with pen and paper or type it on the go By #TeamMoonsail Collaboration is one of #TeamMoonsail’s core values, and we try to balance tactile, personal touch points as much as digital storytelling and connections. In reflecting on how…
A lot has changed in our world over the past five years. The reach and influence of social media continued to expand while traditional media companies were forced to contract. Our technology got smarter—and more invasive. McDonald’s started serving all-day…
If you’re in the nonprofit world, you’ve probably heard the big news that Foundation Directory Online and GuideStar — two leaders in the social sector known for their information, tools, and resources critical to fundraising — merged in early February…
‘Tis the season for meaningful messaging! It’s the most wonderful time of the year, but for marketers, it can also be the busiest time of year. Brands both big and small are competing for the same space across social media…
Sprout Social is a social media management tool that helps organizations monitor, respond to, and measure social media efforts to ensure smarter communication. Sprout’s analytics go beyond post-specific metrics – they allow us to uncover valuable social media insights such…
Election Day is just around the corner. Just in time for campaign season, Facebook has released platform updates affecting political ads. After navigating this new landscape for our public policy clients, here are tips to make your experience easier. Facebook…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol It’s funny—some people label themselves as Storytellers and some people label themselves as…