#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer When starting a new project, #TeamMoonsail thinks first about how storytelling around that…
#TeamMoonsail was thrilled to welcome our new marketing coordinator, Elexi Dailey, to the team this May. Elexi earned a degree in Advertising Management from Michigan State University, and minored in Public Relations and Graphic Design. Her background blends data analysis,…
#StartYourStory with pen and paper or type it on the go By #TeamMoonsail Collaboration is one of #TeamMoonsail’s core values, and we try to balance tactile, personal touch points as much as digital storytelling and connections. In reflecting on how…
A lot has changed in our world over the past five years. The reach and influence of social media continued to expand while traditional media companies were forced to contract. Our technology got smarter—and more invasive. McDonald’s started serving all-day…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer Storytelling steers everything we do at Moonsail North. #TeamMoonsail is made up of…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Bri Baker #TeamMoonsail works with clients to tell their stories on a daily basis. Storytelling…
Podcasts are great for passing the time during your commute, while powering through a workout, or simply when you’re curious about something and want to learn more about it. This entertainment forum that was once a niche format has grown…
Sprout Social is a social media management tool that helps organizations monitor, respond to, and measure social media efforts to ensure smarter communication. Sprout’s analytics go beyond post-specific metrics – they allow us to uncover valuable social media insights such…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol It’s funny—some people label themselves as Storytellers and some people label themselves as…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer Last month, high schoolers organized one of the largest protests in American history…
This week, PR Week, a publication that public relations professionals look to for news, analysis and features, reached out to Moonsail North’s co-founder, Rose Tantraphol, to discuss Facebook’s PR crisis. It was a pleasure to chat with @PRWeekUS corporate…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. As a child of the ’90s, I’ve really been enjoying the reboot of The X-Files…