Storytelling Corner

Exploring storytelling lessons from popular media

Increase Engagement with Instagram Stories

| | | |

UPDATE: On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories,…

Arts Night Out at Moonsail North

| |

Arts Night Out, monthly Friday art events organized by the Arts Council of Greater Lansing, allow residents of the #LoveLansing community to discover local artists of all different mediums in some of their favorite places around the Greater Lansing area.…

Self-Care: Make Rejuvenation a Regular Habit to Prevent Burnout

| |

Self-care is a holistic wellness practice that keeps you healthy and recharged — and that can mean something different to everyone. Self-care can be mental, emotional, physical, and/or spiritual. For some, it might mean going to a yoga class or…

[News release] Moonsail North welcomes Katie Stiefel as communications specialist

Startup continues growth with addition of new storytelling-focused position LANSING, Mich. (Sept. 30, 2016) — Moonsail North, a storytelling and strategy agency that focuses on helping innovators communicate and grow, today announced the addition of a communications specialist position to…

Oh, Snap! – Snapchat’s new name and glasses: a fun way to record everyday moments

| | |

Oh, Snap (Inc.)! Late last week, Snapchat announced it was rebranding itself as Snap Inc. and introduced a pair of techy sunglasses called Spectacles that will give users a fun new way to record and post photos and video on…

Team Building Exercises to Drive Performance Improvement

| | | |

These two short and simple exercises can drive continuous performance improvement for your team. 1) Energy Drain / Gain (aka Pain Points and Bright Spots):  A Team-Building Exercise to Leverage Internal Resources The object of this exercise is to identify…

Twitter makes visual storytelling easier

|

Earlier this summer, we wrote about Twitter’s announcement to roll out some much needed improvements. Of the four updates that we detailed, one of the changes was implemented yesterday. Twitter users are now able to craft a tweet with visuals…

Apps with staying power

| |

“Hey, check out this Vine!” When was the last time you heard those words? Chances are, not recently. An app’s shelf life lasts as long as it can hold users’ attention, and Vine did not stand a chance after Instagram…

Using Snapchat for marketing: Making the most of Stories and Discover

| | |

Last week, we shared the basics on how to create a Snapsterpiece. Once you’ve mastered that, you’re ready to take your engagement to the next level by creating Stories and by interacting with other brands through Discover. Like every social…

Internship takeaways: What I learned during my 4 months with #TeamMoonsail

| |

Internships are a learning experience. Heading into my internship with Moonsail North, my goals were to be exposed to agency life, grow as a professional, get hands-on experience and expand my skillset. In the four short months I have spent…

Snapchat 101: Getting Started

| | | |

Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in 2011, Snapchat has…

Cake decorating and strategic communications: How hobbies can fuel your work

| |

There is something profoundly rewarding about being able to create something out of nothing. Whether it’s filling a blank page with words, a naked canvas with paint or mixing ingredients together to bake a cake, there is nothing quite like…

Previous 1…56789…15 Next

Categories