It’s no secret that social videos are among the most convincing and engaging ways to interact with an audience. Over 500 million people on Facebook watch video everyday and according to Forbes Magazine, internet video traffic will account for over…
There is no shortage of beautiful places to visit around the world. #TeamMoonsail finds inspiration in traveling. We even document our adventures and those of clients on our office travel map. If you’re planning your next trip, check out our…
In today’s digital world, the amount of content at our fingertips daily can be overwhelming. But #TeamMoonsail knows inspiration is often found in the most unlikely places. All it takes to find new sources for creativity is focusing on what…
Organizations in different sectors often use Facebook differently, just as nonprofits and for-profits may have widely varied uses for the powerhouse platform. If you serve as an administrator of a nonprofit’s Facebook business page, you may have found yourself frustrated…
Our blog post last week detailed some of the most recent updates Facebook has to offer. While it’s good to stay on top of new features, it’s important to maintain an engaging Facebook presence. Check off these 5 items regularly…
The latest Pinterest update for business profiles helps you express your brand’s identity by highlighting your favorite boards. Showcase allows you to select five boards to feature in the top of your profile. The showcase feature scrolls through the five…
3) Collaborations We had a blast collaborating with change makers on a range of fun projects this year, including branding, communications, social media, grants, and website builds, to name a few. From creating logos and brochures to launching social media profiles…
4) Storytelling Neuroscientists and poets agree that humans crave stories. Whether establishing a narrative for a new project, recasting an old one so more of the story is told, pitching an already great story for wider readership, or using visuals…
Adding visuals to any story creates a bigger impact and results in more engagement from viewers. But you can’t just pick any photo; you must be intentional in your visual storytelling. It’s important to choose great photos for everything from…
UPDATE: On Oct. 27, Twitter announced it’s shutting down the video-sharing service Vine “in the coming months.” Vine allows users to share 6-second video clips. With prominent platforms such as Instagram and Snapchat allowing users to post videos and Stories,…
Oh, Snap (Inc.)! Late last week, Snapchat announced it was rebranding itself as Snap Inc. and introduced a pair of techy sunglasses called Spectacles that will give users a fun new way to record and post photos and video on…
Last week, we shared the basics on how to create a Snapsterpiece. Once you’ve mastered that, you’re ready to take your engagement to the next level by creating Stories and by interacting with other brands through Discover. Like every social…