Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in 2011, Snapchat has…
Snapchat Geofilters are a great way for brands to engage with followers and to create a shared experience. You can create a temporary Geofilter, or a more permanent one. If you follow Moonsail North on Snapchat (username: Moonsailnorth), you probably…
The internet, social media and nonprofit fundraising space are all crowded, but good visual design will help your content stand out from all the noise. Human beings are visual creatures — we process visual information much faster than written information.…
We love to share resources here at Moonsail North. Because we work with both for-profit and non-profit organizations, we have included resources for both in this edition of our resource guide. Platforms constantly change, so we’ll update this list in future editions from…
Overview B Corps (benefit corporations) use the power of business as a force for good to solve social and environmental problems. As social/environmental change makers, B corps make a difference while still making money. B Corp certification signals to consumers…
If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. We think this is a good thing, even though, of course, it’s important to ask the tough questions when it comes to content marketing’s effectiveness. Rose on…
Members of #TeamMoonsail get the question all the time: Why “Moonsail North”? It was a treat to get a call from FOCUS, the magazine of the Lansing Regional Chamber of Commerce, to chat about this question and several others, including what puts the…
No matter what your professional field, it can be difficult to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but who dread writing up their own personal bio. It’s completely understandable — you are too close to the…
It was a pleasure to be share a presentation on developing a personal brand as part of today’s41st annual Kaleidoscope event presented by the Sparrow Foundation and Women Working Wonders. Kaleidoscope is designed to empower, enrich, and inspire women through a focus on…
Canva has long been one of Moonsail North’s favorite free design tools. We use Canva to spice up our social media by creating sharable inspirational quotes, adding visual elements to our blog posts, and bringing facts to life through eye-catching…
We are just days away from the most wonderful week of the year: Discovery Channel’s Shark Week. I’m not the only one who thinks this week is wonderful. Discovery Channel is encouraging social media users to start conversation using the…
Like so many around the world, I was overwhelmed when the U.S. Supreme Court made same-sex marriage legal in all 50 states in its landmark June 26 decision. I live in Michigan now, where gay marriage was only legal for less than a day last…