Tag: 🤩 Branding

Snapchat 101: Getting Started

Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in 2011, Snapchat has…

Why Your Business Should (B)ecome a B Corp

Overview B Corps (benefit corporations) use the power of business as a force for good to solve social and environmental problems. As social/environmental change makers, B corps make a difference while still making money. B Corp certification signals to consumers…

Content marketing hacks session coming to Lansing

If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. We think this is a good thing, even though, of course, it’s important to ask the tough questions when it comes to content marketing’s effectiveness. Rose on…

Branding 101: Have you nailed your eight-word mission statement yet?

No matter what your professional field, it can be difficult to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but who dread writing up their own personal bio. It’s completely understandable — you are too close to the…

Developing an authentic personal brand

It was a pleasure to be share a presentation on developing a personal brand as part of today’s41st annual Kaleidoscope event presented by the Sparrow Foundation and Women Working Wonders. Kaleidoscope is designed to empower, enrich, and inspire women through a focus on…

Create a high impact infographic in Canva – for free!

Canva has long been one of Moonsail North’s favorite free design tools. We use Canva to spice up our social media by creating sharable inspirational quotes, adding visual elements to our blog posts, and bringing facts to life through eye-catching…

Why Shark Week is so fintastic

We are just days away from the most wonderful week of the year: Discovery Channel’s Shark Week. I’m not the only one who thinks this week is wonderful. Discovery Channel is encouraging social media users to start conversation using the…