Google AdWords can be a confusing beast at first blush. A complicated user interface, different keyword match types, search network vs. display network ā it can feel overwhelming to the uninitiated. Compound the variables with the fact that Google constantlyā¦
Itās tough out there for a nonprofit. Public funding is dwindling. There are too many organizations competing for too little money. Keeping the doors open can beĀ hard enough, let alone getting the message out about the great work you do.ā¦
Google is one of the most innovative, forward-thinking companies in the world. (Its parent company, Alphabet, is also now the world’s most valuable company.) WhenĀ it comes to certain niche services, however, GoogleĀ can also be head-scratchingly slow. Google+, the tech giantāsā¦
I started taking photos with the most inexpensive camera you can buy: an oatmeal box pinhole camera. It may have been made of cardboard, duct tape and a piece of an aluminum can, but it taught me how a photoā¦
Educare California at Silicon Valley is an innovative school in San Jose, California for early learning, and this video captures the moment last week when children broke open the school’s banner — a symbolic gesture that replaced a more traditionalā¦
We’re excited to announce the addition of three Moonsail North team members, includingĀ Sedora Tantraphol, whoĀ joins as director of strategy. Sedora will provide consultingĀ in strategic planning, capacity building, and grant writingĀ āĀ areas that help organizations to grow. She holds a master’s degreeā¦
Ā Perhaps you’ve noticed — theĀ Internet is not a place for subtlety.Ā We’ve all heard the boy cry wolf a few times. But that doesn’t mean you should let your guard down — especially when it comes to your website’sā¦
This past Wednesday was Earth Day, and the Moonsail North team spent it with friends from the West Michigan chapter of theĀ U.S. Green Building Council at the inaugural Earth Day Energy Summit in Grand Rapids. The summit was both aā¦
It was a busyĀ day for us atĀ Moonsail Northāand not because we were engaged in any April Fools’ Day shenanigans. We got a little exposure in print and on airāand we also launched our internship program! By land or by seaā¦
Ā If youāre a nonprofit, you should be using Google Grants. I canāt think of a single reason not to. Google Grants is a program that provides $10,000 in free advertising to 501(c)(3)s through Googleās AdWords platform. You know whenā¦
Facebook is a lot like Madonna ā always changing with the times. Remember how different Facebook looked when you first opened your account? Heck, look how much has changed in just the past five years! Facebook is always tweaking itselfā¦
Hola from Spain! Moonsail North has always been about cultivating passions. Weāre pretty clear on why we set sail on this adventure in the first place: We wanted to fully immerse ourselves in the endeavor of working collaboratively with peopleā¦