Google AdWords can be a confusing beast at first blush. A complicated user interface, different keyword match types, search network vs. display network — it can feel overwhelming to the uninitiated. Compound the variables with the fact that Google constantly…
It’s tough out there for a nonprofit. Public funding is dwindling. There are too many organizations competing for too little money. Keeping the doors open can be hard enough, let alone getting the message out about the great work you do.…
Google is one of the most innovative, forward-thinking companies in the world. (Its parent company, Alphabet, is also now the world’s most valuable company.) When it comes to certain niche services, however, Google can also be head-scratchingly slow. Google+, the tech giant’s…
I started taking photos with the most inexpensive camera you can buy: an oatmeal box pinhole camera. It may have been made of cardboard, duct tape and a piece of an aluminum can, but it taught me how a photo…
Educare California at Silicon Valley is an innovative school in San Jose, California for early learning, and this video captures the moment last week when children broke open the school’s banner — a symbolic gesture that replaced a more traditional…
We’re excited to announce the addition of three Moonsail North team members, including Sedora Tantraphol, who joins as director of strategy. Sedora will provide consulting in strategic planning, capacity building, and grant writing — areas that help organizations to grow. She holds a master’s degree…
 Perhaps you’ve noticed — the Internet is not a place for subtlety. We’ve all heard the boy cry wolf a few times. But that doesn’t mean you should let your guard down — especially when it comes to your website’s…
This past Wednesday was Earth Day, and the Moonsail North team spent it with friends from the West Michigan chapter of the U.S. Green Building Council at the inaugural Earth Day Energy Summit in Grand Rapids. The summit was both a…
It was a busy day for us at Moonsail North—and not because we were engaged in any April Fools’ Day shenanigans. We got a little exposure in print and on air—and we also launched our internship program! By land or by sea…
 If you’re a nonprofit, you should be using Google Grants. I can’t think of a single reason not to. Google Grants is a program that provides $10,000 in free advertising to 501(c)(3)s through Google’s AdWords platform. You know when…
Facebook is a lot like Madonna – always changing with the times. Remember how different Facebook looked when you first opened your account? Heck, look how much has changed in just the past five years! Facebook is always tweaking itself…
Hola from Spain! Moonsail North has always been about cultivating passions. We’re pretty clear on why we set sail on this adventure in the first place: We wanted to fully immerse ourselves in the endeavor of working collaboratively with people…