 #StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. As a child of the ’90s, I’ve really been enjoying the reboot of The X-Files…
It’s no secret that social videos are among the most convincing and engaging ways to interact with an audience. Over 500 million people on Facebook watch video everyday and according to Forbes Magazine, internet video traffic will account for over…
I attended Digital Summit Detroit last month for a few chock-full days of digital strategy, innovation, technology – and hashtags. When you have a bunch of tech-loving people under one roof, it usually means there’s a hashtag involved. While attending…
There is no shortage of beautiful places to visit around the world. #TeamMoonsail finds inspiration in traveling. We even document our adventures and those of clients on our office travel map. If you’re planning your next trip, check out our…
In today’s digital world, the amount of content at our fingertips daily can be overwhelming. But #TeamMoonsail knows inspiration is often found in the most unlikely places. All it takes to find new sources for creativity is focusing on what…
 I’ve never met two people with the same email philosophy. When it comes to inboxes, my preferred state is zero. I do not archive anything until it has been dealt with — either completed outright, or moved to our…
If I could “like” the Facebook Leadership Communications Summit I attended in February a hundred times, I would. Not only because I had the opportunity to meet inspiring communicators from across the globe and eat lots of delicious food (while…
Visual storytelling, reimagined Say goodbye to agonizing over which photo or video to post on Instagram. With Instagram’s latest update, you can choose up to 10 photos and videos in one post and swipe through to see all of them.…
Find a rhythm to infuse creativity into your life Creativity needs a rhythm. A rhythm, routine, ritual, practice — whatever you want to call it. You can’t expect inspiration to flow if you don’t regularly give yourself the head space…
Our distributed team works because of the communications platforms that keep us (and our clients) feeling connected. For day-to-day communications and tasks, we love Slack. For team-building, we do weekly team meeting video calls using appear.in. It’s also a cost-effective…
1) New Office Space This past spring, we moved into our new headquarters at the Riverfront Business Center in #LoveLansing! Since then, we’ve done our best to transform the office into a fun, productive space that reflects our values. Our Create…
2) Growing Team As we close out our second year, we are incredibly proud and excited to have expanded into a 4-person team by bringing Katie Stiefel on board to lead our visual branding. If you’ve “liked” any of our social…