At Moonsail North, working with clients on inspiring, informative, or individualized projects is what drives us. #TeamMoonsail is grateful to learn and gain experience from each collaboration, and — combined with the formative years of practice each of our team…
What’s “in” and what’s to come in the social world? By Samantha Capone Changing social media platform features can shape the way we tell stories and engage with followers online, so brands must keep up to stay connected to their…
Grow your following and increase engagement The Instagram landscape is oversaturated with tips and trends on how to get ahead, but if you want to build a successful brand on social media it’s important to nail the basics. If you’ve…
As a creative agency, it’s our job to bring creativity to our client work. But let’s face it: it can be hard to stay creative when we’re all distracted and anxious about the state of the world during this pandemic…
New year, new social media strategy? Influencers and brands across the globe are preparing for 2020, refining their best practices for social media. With increasingly sophisticated content being published to social media platforms around the clock, it’s increasingly important to…
‘Tis the season for meaningful messaging! It’s the most wonderful time of the year, but for marketers, it can also be the busiest time of year. Brands both big and small are competing for the same space across social media…
With 30 percent of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with our clients early…
Sprout Social is a social media management tool that helps organizations monitor, respond to, and measure social media efforts to ensure smarter communication. Sprout’s analytics go beyond post-specific metrics – they allow us to uncover valuable social media insights such…
Election Day is just around the corner. Just in time for campaign season, Facebook has released platform updates affecting political ads. After navigating this new landscape for our public policy clients, here are tips to make your experience easier. Facebook…
This week, PR Week, a publication that public relations professionals look to for news, analysis and features, reached out to Moonsail North’s co-founder, Rose Tantraphol, to discuss Facebook’s PR crisis. It was a pleasure to chat with @PRWeekUS corporate…
When The New York Times covers a change to Facebook’s news feed, you know it’s a big deal. And indeed it is. Facebook recently announced what had been rumored for months: that users will begin to see “less public content…
It’s no secret that social videos are among the most convincing and engaging ways to interact with an audience. Over 500 million people on Facebook watch video everyday and according to Forbes Magazine, internet video traffic will account for over…