Storytelling Corner

Exploring storytelling lessons from popular media

#StartYourStory: The Last Jedi, Holstee and the myth gap

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#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Scott Swanson The concept of the “myth gap” plays a vital role in the latest…

#StartYourStory: Community and connection beyond a Like or Retweet

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#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer Last month, high schoolers organized one of the largest protests in American history…

PR Week interviews #TeamMoonsail’s Rose to discuss Facebook’s ongoing crisis

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  This week, PR Week, a publication that public relations professionals look to for news, analysis and features, reached out to Moonsail North’s co-founder, Rose Tantraphol, to discuss Facebook’s PR crisis. It was a pleasure to chat with @PRWeekUS corporate…

Gillian Anderson and David Duchovny of The X-Files

#StartYourStory: The X-Files, Myths and Archetypes

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  #StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. As a child of the ’90s, I’ve really been enjoying the reboot of The X-Files…

Five tips for dealing with “Facebook Zero”

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When The New York Times covers a change to Facebook’s news feed, you know it’s a big deal. And indeed it is. Facebook recently announced what had been rumored for months: that users will begin to see “less public content…

Five video marketing tools you should be using

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It’s no secret that social videos are among the most convincing and engaging ways to interact with an audience. Over 500 million people on Facebook watch video everyday and according to Forbes Magazine, internet video traffic will account for over…

Digital minds come together in Detroit

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I attended Digital Summit Detroit last month for a few chock-full days of digital strategy, innovation, technology – and hashtags. When you have a bunch of tech-loving people under one roof, it usually means there’s a hashtag involved. While attending…

Oh, the Places You’ll Go with #TeamMoonsail

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There is no shortage of beautiful places to visit around the world. #TeamMoonsail finds inspiration in traveling. We even document our adventures and those of clients on our office travel map. If you’re planning your next trip, check out our…

The wind that powers #TeamMoonsail

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In today’s digital world, the amount of content at our fingertips daily can be overwhelming. But #TeamMoonsail knows inspiration is often found in the most unlikely places. All it takes to find new sources for creativity is focusing on what…

Changes coming for Facebook Nonprofit Pages

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Organizations in different sectors often use Facebook differently, just as nonprofits and for-profits may have widely varied uses for the powerhouse platform. If you serve as an administrator of a nonprofit’s Facebook business page, you may have found yourself frustrated…

Confessions of an inbox-at-zero fanatic

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  I’ve never met two people with the same email philosophy. When it comes to inboxes, my preferred state is zero. I do not archive anything until it has been dealt with — either completed outright, or moved to our…

Instagram tells a better story than Snap

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Earlier this month, Instagram announced that over 200 million of its 700 million users are using Instagram Stories every day, up from 150 million in January. This means that more people are using Instagram Stories than Snap (formerly known as…

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